BBA Academic Pathways

Primary area depths reflect Goizueta’s core academic areas and align to traditional functions of business. The BBA curriculum requires the completion of a minimum of one primary area depth consisting of the BBA core and four elective courses in a designated area. This allows all students to build at least one area of expertise within the functional fields of business. Students may also choose to pursue more than one area depth. These include:

• Accounting
• Finance
• Information Systems & Operations Management
• Marketing
• Strategy & Management Consulting

Secondary area depths supplement expertise in a primary depth and require a minimum of three elective courses. In order to equip BBA students to meet the challenges of a fast-changing and globally integrated world, the faculty has designed cross-functional depths that make use of a range of electives from across academic areas. Secondary depths allow you to benefit from additional directed choices that provide focused study but integrated thinking. These include:

Analytic Consulting

The Analytic Consulting depth exposes students to a rigorous analysis of business from multiple functional perspectives and prepares them to holistically address business problems and make meaningful recommendations. In addition, the electives in this depth enhances students' ability to identify relevant information and patterns in that information, with an emphasis on analyzing, optimizing, monitoring, and controlling.

Business & Society

Become a principled business leader and help to empower communities of entrepreneurs in in underserved and underdeveloped markets around the world. The Roberto C. Goizueta Business & Society Institute aspires to increase prosperity and reduce poverty in those places where markets are currently ineffective.

Entrepreneurship & Innovation

Whether you have a great idea, have already started your company, or are simply interested in what it takes to become an entrepreneur, take advantage of entrepreneurial courses, resources, and events at the Roberto C. Goizueta Center for Entrepreneurship & Innovation that can increase your probability of success. From mentors and investors to incubator space and workshops, you can enrich your entrepreneurial journey at Goizueta.

International Business

The International Business Depth prepares students for conducting business in an increasingly globalized world by providing a broadened world perspective. Specified electives in the depth focus on one or more aspects of international relationships, such as formulating global strategies, understanding and reporting global transactions, dealing with the complexities of global trade and finance, and marketing across geographic boundaries. In addition, students have the ability to select from a wide range of Emory electives that provide a liberal arts perspective within a global context. The depth also requires study or work experience abroad to provide students with a contextual grasp of international business.

Real Estate

Through coursework and experiential learning, Goizueta will empower students with the knowledge and skills necessary for successful careers in private equity and real estate, including strong professional networks and faculty and industry mentorship.

Concentrations represent collaborative focused offerings between Emory College and the Goizueta Business School. An integrated set of curricular offerings provides knowledge, hands-on skills, and industry insights for College and BBA students interested in pursuing one of the fields in which they are offered. Concentrations include:

• Arts Management
• Environmental Management
• Film & Media Management
• Health Innovation
• Business Beyond Borders
• BBA + QSS Integrated second major

We offer two dual degree options that enable you to combine your career interests and advance your knowledge and skills by earning both a Bachelors and Master’s degree at Goizueta. We additionally offer a partnership opportunity to earn both a BBA and an undergraduate engineering degree from Georgia Tech.

• Bachelor of Business Administration/Master in Professional Accounting (BBA/MPA)
• Bachelor of Business Administration/Master in Business Analytics (BBA/MSBA)
• Bachelor of Business Administration/Bachelor of Science in Engineering from Georgia Tech (BBA, BS)