BBA Academic Pathways

Engage Your Whole Self

Learn While You Make A Difference

To get the most out of your experience at Goizueta, be curious and come ready to roll up your sleeves and dig deep. We commit to preparing you not only for your dream job after graduation, but for the opportunities and challenges that lie ahead. The BBA curriculum was created to equip you with foundational knowledge and expand your critical thinking skills. Your Goizueta education gives you the opportunity to solve actual problems for corporate clients, manage existing investment portfolios, build a business from the ground up, and get the chance to engage with guest speakers and alumni who are changing the world.

Academic Pathways

As a BBA student, you will have many opportunities to pursue pathways based on your intellectual passions, academic interests, and professional goals. These include the opportunity to develop one or multiple areas of functional expertise through area depths in the business school as well as the opportunity to earn a dual BBA and master’s degree on an accelerated basis. Students may also tap into the full range of undergraduate offerings in Emory College through a second major, a minor, or a collaborative concentration.

Functional area depths reflect Goizueta’s core academic areas and align to traditional functions of business. These include:

  • Accounting
  • Finance
  • Information Systems & Operations Management
  • Marketing
  • Organization & Management

You can find more information on these area depths here.

BBA Academics

  • Michelle He 22BBA

    "My professors, advisors, and peers pushed me to holistically think about business, boldly question everything, and above all, always prioritize integrity and impact."
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  • Spencer Kahn 24BBA

    "The BBA Program has an extremely collaborative culture. If you ever find yourself struggling with a concept, class, or assignment, it is easy to find a friend that is willing to lend a hand."
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  • Ria Puri 23BBA

    "Throughout my time at Goizueta, celebration was a key element that got us through the challenging weeks or late nights, reminding us that our hard work is often followed by well-deserved fun."
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  • Naji Algaal 24BBA

    "Goizueta professors structure classes in a way that allows for a practical approach to the theories we study via collaborative case studies, presentations, and projects."
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  • Khegan Meyers 24BBA

    "You may not see recognition in the moment, but when you come back in a few years, you can point at something and know you helped with that effort."
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  • Nyah Bruce 24BBA

    "My business knowledge helps me add structure to my writing, and my improving writing skills help me become a better business communicator."
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Student Perspectives

Become an International Player

In today's international economy, distance is shrinking. It's why we produce students who enter the workforce ready to do business on a global scale. With that in mind, we have developed opportunities for global learning that go beyond your expectations. Whether you are studying business model innovation law in Stockholm or learning the ins and outs of international finance in South Korea, you'll have enriching experiences that take learning beyond the traditional.
International Opportunities
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International Opportunities

  • Exchange Study

    Goizueta partners with more than 45 business schools around the world to bring 100+ international exchange students to campus.
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  • Internships Abroad

    Apply problem-solving skills and tackle worldwide business issues with an internship outside the United States.
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  • Study Abroad

    Live and study in a foreign country for a semester or participate in an international study trip.
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