Strategy & Innovation Certificate

Product & Brand Management will be held in-person from August 25-December 7, 2021 on Wednesday evenings from 6:30-9:30 p.m. Designed for both marketing specialists and generalists, this course exposes students to the contemporary challenges faced by a broad variety of firms in developing and launching new products, creating and maintaining brand equity, and managing products and product lines.

Sales & Business Development will be held in-person from August 26-December 7, 2021 on Thursday evenings from 6:30-9:30 p.m. This course is designed for those who are pursuing a career in sales and business development as well as those who will use sales skills in their careers. Participants will be exposed to the contemporary challenges faced in the selling process. The settings of the cases and exercises used in the course are quite diverse in terms of the sizes of the organizations involved and the types of markets that they serve. The focus will be on three themes: personal selling, sales management, and selling into the channel of distribution. The objective is to develop and enhance the skill set that students will need to pursue careers that involve selling and business development. By the end of the course, you will acquire the skills to enhance your firms' revenue, either personally or through a sales force.

Multinational Firms & Strategy will be in-person and typically held on Saturday afternoons from 1:30-5:30pm on August 28-December 4, 2021. Learn how to examines strategy and organization of business in this global economy. This course considers international competitive forces and national/regional contexts as determinants of strategic challenges and options for managers. We employ a cross-functional approach, drawing from strategic management, microeconomics, political science, and regional studies.

In this 2-day, In-Person course October 20-21, 2021, shift the mindset of your organization to embrace creativity as a business competency. This course provides you with frameworks to build new customer-centric solutions to problems that meet real-world needs in ways you never imagined.

In this 4-day, live online course on December 8-9 & 13-14, 2021, gain insights into the psychology, physiology, and sociology of decision making to drive the process within your organization to deliver better outcomes.

In this 2-Day, In-Person course on February 16-17, 2022, you will uncover a methodology for translating your strategy into a visual process by moving beyond design thinking. This visual approach will help you incorporate design thinking concepts into strategy development, then build a clear communication plan to ensure adoption up, down, and across your organization.