Strategy & Innovation Certificate

Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.

Strategy & Execution focuses on closing the gaps between the planning and execution of your strategy
by evaluating how you align your operations with strategic objectives. You will learn how to
strategically review, plan, and execute initiatives that are important to your line of work. You will
also gain new insights on hidden barriers many strategists face during the execution phase.

Multinational Firms & Strategy will be in-person and typically held on Saturday afternoons from 1:30-5:30pm on August 28-December 4, 2021. Learn how to examines strategy and organization of business in this global economy. This course considers international competitive forces and national/regional contexts as determinants of strategic challenges and options for managers. We employ a cross-functional approach, drawing from strategic management, microeconomics, political science, and regional studies.

Learn to master effective negotiation strategies that can be applied in an array of business environments. Begin to feel more confident making tough decisions within the realm of bargaining, gain the ability to close deals more effectively, and enhance your overall negotiation skill set.

The course is designed for both marketing specialists and generalists. The course exposes students to the contemporary challenges faced by a broad variety of firms in developing and launching new products, creating and maintaining brand equity, and managing products and product lines.

This course is designed for both specialists and generalists; namely, those who are pursuing a career in sales and business development, as well as those who will use sales skills in their careers. The course exposes students to the contemporary challenges faced in the selling process. The settings of the cases and exercises used in the course are quite diverse in terms of the sizes of the organizations involved and the types of markets that they serve. Therefore, the course is relevant to students whose interests are in general management, consulting, finance, and entrepreneurship as well as those who expect to work directly in sales and business development. The course centers on three themes: Personal selling Sales management Selling into the channel of distribution The objective of this course is to develop and enhance the skill set that students will need to pursue careers that involve selling and business development. By the end of this course, you will have acquired the skills that will allow you to enhance your firms' revenue, either personally or through a sales force.

Gain insights for solving messy, unstructured challenges with no clear “right answer”. You will emerge with expertise managing the process of problem solving in a structured manner, from framing the problem to communicating a compelling case for action.