Fresh Insights on a Company Challenge
Goizueta IMPACT (MBA)Clients Each Year
MSBA Capstone Sponsoring CompaniesIn 2019
BBA Capstone Student TeamsWorking for the Client
Program Rigor: Goizueta IMPACT is a required course for all MBA students
Project Types: The best projects are what we call "figure it out" problems, for which there is no one clear solution or answer OR one specific analysis that can solve them. We are looking for messy, ambiguous, real problems that organizations are facing and require an action or decision, and we are able to work across a range of business disciplines.
Project Length: Semester-long, conducted in the summer, fall, and spring depending on MBA program type
- One-Year MBA – Summer Semester (6-week duration)
- Two-Year MBA – Spring Semester (15-week duration)
- Evening MBA – Fall Semester (12-week duration)
- Weekend MBA – Fall Semester (12-week duration)
- Modular MBA – Spring residencies (Jan - May)
Goizueta's Role: We provide faculty experts to advise the student teams and provide you access to Goizueta knowledge and research. At the project’s conclusion, students will present the findings and actionable recommendations to your suggested leadership team.
Student Audience: All MBA students (full-time, evening, and executive)
Student Team Size: 5-6 students per team
Client's Role: You provide a clear scope of the project, access to the relevant company data, two dedicated company liaisons to work with the students, and pay project fee, determined based on scope and duration of project.
Presenting Insights at IMPACT Showcase Day
Using Data Skills to Give Back
Enhancing Corporate Communication Strategy
What Makes A Good Project?
Goizueta IMPACT (MBA)We’re looking for a problem: the type with no one clear answer; the type that may require weighing the input and objectives of multiple stakeholders, integrating multiple functions, considering multiple disciplines and alternatives, all while managing uncertainty and risk. We’re looking for the type of problem that balances all those variables yet still requires a timely decision or action.
MSBA CapstoneChallenges requiring business data scientists, meaning people who speak the combined languages of technology, business, and data, are perfect for our MSBA students to tackle during their spring semester.
BBA CapstoneIdeal BBA Capstone projects allow students to tackle a real-world challenge for a firm using key communication tactics, providing strategic ideas across channels such as social/digital media and traditional branding. Deliverables feature student presentations with tangible recommendations and visuals to articulate their data findings and suggestions.
Project-Based Learning Case Studies
The ApproachMSBA Capstone students partnered with Emory Healthcare to analyze a database of 6,482 patient records in which 317 had a wound infection and 227 had a systemic infection. They then trained a classifier with doctors’ notes as independent variables and the outcome label (infected or not) from NSQIP database as dependent variables, so that the classifier could learn to detect infection based on the doctors’ notes.
The OutcomeThe classifier developed by the Capstone students had a specificity of 0.92 and a sensitivity of 0.89 to classify whether each patient was infected after surgery. The implication is that post-operative patients can be labeled for infection and more closely monitored. Even better, Emory Healthcare can help doctors identify crucial symptoms related to infection and take steps to potentially reduce the infection rate.
The ApproachStudents had to think strategically and creatively to analyze potential buyers, clarify their ideal message outcome, then craft a message that would resonate with Millennials. Mercedes-Benz leadership was actively involved in the process and interested in connecting with students to hear their perspectives.
Select Past Corporate Partners
Prior to the project launch, expect to spend a few hours with the faculty who will assist with defining the problem statement and project scope. Depending on the program, you may meet as few as 3 times or as often as weekly. Meetings can take place virtually, or in person, based on location.
In projects where a fee or donation is assessed (MSBA and Goizueta IMPACT), these monies are reinvested into the program to cover program costs.
All our students, faculty and staff working with the team sign non-disclosure agreements as well as a data protection agreement (where applicable).
We welcome companies outside of Atlanta and will set up virtual meetings for you and your team.
The company owns the intellectual property rights to the final deliverable.
Angela Bostick Chief Growth Officer
Kore Breault Program Director, Goizueta IMPACT