SHORT COURSES

Explore issues associated with the emerging forms of applications and services changing software ecosystems and commerce interactions. We will involve both design and development of real apps, gizmos, and widgets. This course will enable students to learn the design, development and distribution of the small and the many, and leave with a portfolio, not just a certificate.

Grab your morning coffee and join us the first and third Thursday of each month from 9-10 a.m. ET for Business over Breakfast with Emory Executive Education ─ a free webinar series, where Goizueta Business School faculty address the latest trends and current issues in business.

Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in consumer psychology with the goal of understanding how these ideas can be used in marketing decision making. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Using real-world applications from various industries, the goal of the course is to familiarize students with tools and methods used for measuring and managing the value of current and future customers effectively. The tools we introduce are commonly employed by managers to assess marketing decisions, such as a new customer acquisition campaign. These tools are also used by executives and investors to assess the health of customer-based businesses.

Gain the skills to assess the values and risks of derivative assets and learn trading and hedging strategies based on their analyses. This course deals with the valuation and use of derivative financial assets, pertaining to both option contracts and futures contracts. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.

Disrupting Your Business Strategy

November 9 – 11, 2021 (Live Online)

The intersection of innovation, business strategy, and organizational mission…where organizations thrive.

How might an innovator’s toolkit be used to challenge and reinvent the business strategy of an organization? And, how might it also help unlock a business’ ability to “do good” while also “doing well”? This course provides you with the frameworks and tools to bring those disciplines together, to keep the strategy of an organization fresh and more agile at responding to changes in customers and increasingly disruptive times, and to uncover and act on a more human mission for the company. By exploring strategy, mission, and innovation at the same time, and how they interact, you will be able to help your own organization disrupt itself before anyone else does.

Learn to structure and negotiate varying aspects of a private equity deal, from the initial term sheet stages, through execution of the purchase agreement, to completion of the financing and closing. Private equity deals that are economically justified sometimes fail in the transaction negotiation and documentation phase. This course will provide you with the tools necessary to understand and resolve difficult issues and complete successful transactions. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

How many of us have experienced stress and anxiety over the past year that impacted our relationships? You are not alone. How many of our close friends and colleagues have experienced losses that resulted in emotional distress? The focus of this program on Emotional Intelligence (EQ) is to learn to identify, use, understand, and manage emotions in an effective and positive way. A higher EQ helps individuals to communicate better, reduce their anxiety and stress, defuse conflicts, improve relationships, empathize with others, and effectively overcome life’s challenges.

Organizations survive or fail based upon the decisions of their leaders. Every day, you make many decisions, from the seemingly unimportant to those that could determine the very survival of the business. By matching decisions with the tools and frameworks best suited to solve them, you can analyze the underlying dynamics of an organizational issue in order to quickly and effectively resolve it. This interactive live online short course will provide you with insights into the psychology, physiology, and sociology of decision making, so that you can evaluate both your role in and your responsibility for the decision-making process to deliver better outcomes yourself and your organization.

In the Goizueta Executive Women’s Leadership Forum, you’ll examine the power of storytelling, develop a personal leadership narrative, and discover how you can leverage your own story to drive your organization’s culture, strategy, and direction. Join your peers in this dynamic program to discover the role executive narrative plays in leading organizations and inspiring high-performing teams.

Explore financial markets and financial intermediaries that allow the markets to operate. This course focuses on both the short-term money markets and the long-term capital markets ("bonds" and "stocks") as a source of more permanent financing. Securities brokers and dealers, commercial and investment banks, investment companies and partnerships as well as the the role of central banks and their conduct of monetary policy will be examined. Lastly the course will look at financial innovation in the markets and the occurrence of financial crises. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Immerse yourself in the foundations and business applications of FinTech in financial intermediation (e.g., banking, credit, payments). This is an analytical course on financial technology (FinTech). The topics include big data, automation, machine learning, P2P lending, crowdfunding, blockchain, cryptocurrencies, and ICOs. Course sessions include interactive discussions, business cases, guest speakers, and group activities. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Learn the new methods of modeling and analyzing data while developing automated structures to support decisions tied to data. This course is very hands on, where you will consistently be working with data, either data sets provided by the instructor or data you are specifically interested in analyzing. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Learn how to optimize investments when generating awareness and interest for your offering among potential customers. Understand how to deepen and expand the meaning, community and purpose around an offering by leveraging message strategy, channel mix strategies, influencer and community management, social purpose and activism, predictive modeling and channel optimization, content creation, evaluating influencers, and leveraging customer data. Complete all 4 Executive Growth Marketing courses to earn the Executive Growth Marketing Certificate. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Leadership and Lifework focuses on the key challenges facing individuals in rapidly changing environments. The course will examine how accelerating global competition and increasing customer demands for product and service innovation have redefined the fundamental challenges of leadership. In order to compete effectively, leaders must now develop organizations that attract and retain the highest quality of intellectual capital. They must, therefore, create environments that foster learning and collaboration to meet the challenge of creating and sustaining competitive advantage. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Before the COVID-19 pandemic, businesses faced increased competition in an ever-evolving marketplace. As a result of the pandemic, companies have been forced to reinvent their offerings and business models to maintain a competitive advantage. If you want to lead an innovative, resilient and future-focused organization, this 2-day immersive course will deepen your understanding of innovation, how to bring an innovation mindset into your organization, and find new ways to create to value in a rapidly changing competitive landscape.

A key source of value is through the use of strategic partnering agreements, innovative distribution design, and understanding how customers want to buy. This course is about how to leverage value through the firm's distributor, supplier, and retailer networks to make products and services available at the right place and time. Topics include but are not limited to the following: how to manage multiple online and offline channels, how to structure and manage business partnerships for maximum returns, how to select and incentivize partners and how to design and redesign routes to market. We will also discuss conflict management, channels in emerging economies, and other generalizable frameworks applicable to a wide variety of B2B issues. Ideal for individuals targeting opportunities in consulting and strategy, organizational customer sales and procurement, marketing management, entrepreneurship and business development. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Strategy & Execution focuses on closing the gaps between the planning and execution of your strategy
by evaluating how you align your operations with strategic objectives. You will learn how to
strategically review, plan, and execute initiatives that are important to your line of work. You will
also gain new insights on hidden barriers many strategists face during the execution phase.

Multinational Firms & Strategy will be in-person and typically held on Saturday afternoons from 1:30-5:30pm on August 28-December 4, 2021. Learn how to examines strategy and organization of business in this global economy. This course considers international competitive forces and national/regional contexts as determinants of strategic challenges and options for managers. We employ a cross-functional approach, drawing from strategic management, microeconomics, political science, and regional studies.

Learn to master effective negotiation strategies that can be applied in an array of business environments. Begin to feel more confident making tough decisions within the realm of bargaining, gain the ability to close deals more effectively, and enhance your overall negotiation skill set.

This course will examine the ways in which information technologies drive and facilitate organizational innovation. Through a variety of readings as well as written and live business case studies, students will develop a framework for thinking about the range of technologies that may be brought to bear on business innovations. In addition, we will explore how these technological tools actually create new business models for the production and consumption of goods and services. The course will revolve around a project that will use the educational environment as a lab for designing technologically driven innovation. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Process analysis is a key component of Six Sigma programs. Six Sigma is an approach for performance improvement that was made famous by GE and is currently being implemented by thousands of companies. The analytical skills you learn in this course are important to many employers and can be foundational for a career in operational performance improvement.

The course is designed for both marketing specialists and generalists. The course exposes students to the contemporary challenges faced by a broad variety of firms in developing and launching new products, creating and maintaining brand equity, and managing products and product lines.

This course is designed for both specialists and generalists; namely, those who are pursuing a career in sales and business development, as well as those who will use sales skills in their careers. The course exposes students to the contemporary challenges faced in the selling process. The settings of the cases and exercises used in the course are quite diverse in terms of the sizes of the organizations involved and the types of markets that they serve. Therefore, the course is relevant to students whose interests are in general management, consulting, finance, and entrepreneurship as well as those who expect to work directly in sales and business development. The course centers on three themes: Personal selling Sales management Selling into the channel of distribution The objective of this course is to develop and enhance the skill set that students will need to pursue careers that involve selling and business development. By the end of this course, you will have acquired the skills that will allow you to enhance your firms' revenue, either personally or through a sales force.

This course is also about using social capital to implement organizational change. The protagonist in this course takes and active role in managing networks to get things done. The key challenge is how to work with other people to make change happen. You create value through coordinating your personal contacts to diverse groups in an organization, coordinating employees within and between functional groups, and coordinating activities across organizations. This course is an introduction to using social network theory and analysis to effect this coordination and create value.

Gain insights for solving messy, unstructured challenges with no clear “right answer”. You will emerge with expertise managing the process of problem solving in a structured manner, from framing the problem to communicating a compelling case for action.

Formulate the right supply chain for your product or service and understand and quantify the value created by a supply chain. This course will use a combination of lectures, cases, industry speakers, data analysis sessions, and academic research to guide you through the principles of SCM and see how they work in the real world. You will learn to develop value-based pricing for your product or service; reduce inefficiencies in your supply chain through an improved network design, better facility location, and inventory decisions; design a robust supply chain under global trade uncertainty, e.g., tariffs, exchange rates, and disaster shocks; and assess the sustainability and carbon footprint of a supply chain. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Learn how technologies change the art of the possible in commerce and society and how emerging technologies change the nature of the enterprise, inter-organizational relations and market practice. This course will provide you with effective strategic leverage, shaping capabilities and solutions, and will help you to accelerate, adapt, and evolve through the utilization of technology, as firms and markets transform in the 21st century. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.

Learn the ins and outs of venture capital and private equity. This course surveys the private equity industry, with an emphasis on the financial and economic tools useful for leveraged buyout and venture capital investing. This is an Extended Learning Course, where you can receive university credits that can be applied towards a Goizueta Business School MBA degree program.