SHORT COURSES

Explore issues associated with the emerging forms of applications and services changing software ecosystems and commerce interactions. We will involve both design and development of real apps, gizmos, and widgets. This course will enable students to learn the design, development and distribution of the small and the many, and leave with a portfolio, not just a certificate.

Grab your morning coffee and join us the first and third Thursday of each month from 9-10 a.m. ET for Business over Breakfast with Emory Executive Education ─ a free webinar series, where Goizueta Business School faculty address the latest trends and current issues in business.

Using real-world applications from various industries, the goal of the course is to familiarize students with tools and methods used for measuring and managing the value of current and future customers effectively. The tools we introduce are commonly employed by managers to assess marketing decisions, such as a new customer acquisition campaign. These tools are also used by executives and investors to assess the health of customer-based businesses.

Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.

Disrupting Your Business Strategy

November 9 – 11, 2021 (Live Online)

The intersection of innovation, business strategy, and organizational mission…where organizations thrive.

How might an innovator’s toolkit be used to challenge and reinvent the business strategy of an organization? And, how might it also help unlock a business’ ability to “do good” while also “doing well”? This course provides you with the frameworks and tools to bring those disciplines together, to keep the strategy of an organization fresh and more agile at responding to changes in customers and increasingly disruptive times, and to uncover and act on a more human mission for the company. By exploring strategy, mission, and innovation at the same time, and how they interact, you will be able to help your own organization disrupt itself before anyone else does.

How many of us have experienced stress and anxiety over the past year that impacted our relationships? You are not alone. How many of our close friends and colleagues have experienced losses that resulted in emotional distress? The focus of this program on Emotional Intelligence (EQ) is to learn to identify, use, understand, and manage emotions in an effective and positive way. A higher EQ helps individuals to communicate better, reduce their anxiety and stress, defuse conflicts, improve relationships, empathize with others, and effectively overcome life’s challenges.

In the Goizueta Executive Women’s Leadership Forum, you’ll examine the power of storytelling, develop a personal leadership narrative, and discover how you can leverage your own story to drive your organization’s culture, strategy, and direction. Join your peers in this dynamic program to discover the role executive narrative plays in leading organizations and inspiring high-performing teams.

Before the COVID-19 pandemic, businesses faced increased competition in an ever-evolving marketplace. As a result of the pandemic, companies have been forced to reinvent their offerings and business models to maintain a competitive advantage. If you want to lead an innovative, resilient and future-focused organization, this 2-day immersive course will deepen your understanding of innovation, how to bring an innovation mindset into your organization, and find new ways to create to value in a rapidly changing competitive landscape.

Strategy & Execution focuses on closing the gaps between the planning and execution of your strategy
by evaluating how you align your operations with strategic objectives. You will learn how to
strategically review, plan, and execute initiatives that are important to your line of work. You will
also gain new insights on hidden barriers many strategists face during the execution phase.

Multinational Firms & Strategy will be in-person and typically held on Saturday afternoons from 1:30-5:30pm on August 28-December 4, 2021. Learn how to examines strategy and organization of business in this global economy. This course considers international competitive forces and national/regional contexts as determinants of strategic challenges and options for managers. We employ a cross-functional approach, drawing from strategic management, microeconomics, political science, and regional studies.

Learn to master effective negotiation strategies that can be applied in an array of business environments. Begin to feel more confident making tough decisions within the realm of bargaining, gain the ability to close deals more effectively, and enhance your overall negotiation skill set.

Process analysis is a key component of Six Sigma programs. Six Sigma is an approach for performance improvement that was made famous by GE and is currently being implemented by thousands of companies. The analytical skills you learn in this course are important to many employers and can be foundational for a career in operational performance improvement.

The course is designed for both marketing specialists and generalists. The course exposes students to the contemporary challenges faced by a broad variety of firms in developing and launching new products, creating and maintaining brand equity, and managing products and product lines.

This course is designed for both specialists and generalists; namely, those who are pursuing a career in sales and business development, as well as those who will use sales skills in their careers. The course exposes students to the contemporary challenges faced in the selling process. The settings of the cases and exercises used in the course are quite diverse in terms of the sizes of the organizations involved and the types of markets that they serve. Therefore, the course is relevant to students whose interests are in general management, consulting, finance, and entrepreneurship as well as those who expect to work directly in sales and business development. The course centers on three themes: Personal selling Sales management Selling into the channel of distribution The objective of this course is to develop and enhance the skill set that students will need to pursue careers that involve selling and business development. By the end of this course, you will have acquired the skills that will allow you to enhance your firms' revenue, either personally or through a sales force.

This course is also about using social capital to implement organizational change. The protagonist in this course takes and active role in managing networks to get things done. The key challenge is how to work with other people to make change happen. You create value through coordinating your personal contacts to diverse groups in an organization, coordinating employees within and between functional groups, and coordinating activities across organizations. This course is an introduction to using social network theory and analysis to effect this coordination and create value.

Gain insights for solving messy, unstructured challenges with no clear “right answer”. You will emerge with expertise managing the process of problem solving in a structured manner, from framing the problem to communicating a compelling case for action.