Welcome to The Business of Coaching: Strategies to Boost your Coaching Practice. This online course is designed to equip you with the essential tools and strategies needed to start or elevate a coaching business. Upon completion, you’ll have a personalized business plan and a clear roadmap to attract clients, grow your practice, and build long-term success. This virtual series is best suited for experienced, trained coaches and does not include education on how to coach.
The Business Of Coaching
Build, Refine, and Execute Your Coaching Vision
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Number of Webinar Sessions
Spring 2026 Dates: Jan 16, Jan 30, Feb 13, Feb 27 -
Number of Virtual Hours
Each session will be 2 hours (1:00-3:00pm ET) -
Course Investment*
15% discount to Emory Executive Coaching Program Alumni (Alumni includes those who completed both Foundations / Advanced)
Learning Objectives
Whether you're a seasoned coach looking to expand your reach with a refreshed business plan, or you need a new direction and new business plan, this comprehensive program will help you:
• Gain exposure to different types of executive coaching business models.
• Learn the components of a sound executive coaching business plan.
• Understand the operational elements required to run an executive coaching business.
• Identify and unpack the mindsets that may be getting in the way of you growing your business.
• Explore target client possibilities that align to your unique coaching style.
• Gain exposure to different types of executive coaching business models.
• Learn the components of a sound executive coaching business plan.
• Understand the operational elements required to run an executive coaching business.
• Identify and unpack the mindsets that may be getting in the way of you growing your business.
• Explore target client possibilities that align to your unique coaching style.
Emory Executive Education
Instructor Spotlight
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Donna Peters
Donna Peters is a 7-time award-winning Executive Coach and founder of The Me-Suite. She is author of the international bestseller and 4-time medal-winning, Options Are Power, and host of the career podcast, The Me-Suite, which ranks top 1.5% of all podcast downloads globally. Following her MBA and 20-year management consulting career, Donna received the Influential Businesswoman Award 2024 and serves as Executive MBA Faculty at Emory's Goizueta Business School. She is a 3-time entrepreneur and strives to help other coach-entrepreneurs build the business of their dreams.Award-Winning Executive Coach & Founder
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Garrick Isert
Garrick Isert brings a wealth of corporate and consulting experience to help organizations better align the human element of business with strategy and execution to achieve success. He is passionate about helping leaders solve business and human capital challenges. Prior to founding the Executas Group, Garrick had 15+ years of corporate and management consulting experience collaborating with global senior leaders and teams across a diverse set of industries including hospitality, law, e-commerce, financial services, travel, energy, and consumer goods. Highlights include World 50, InterContinental Hotels Group (IHG), Boston Consulting Group (BCG), and General Electric (GE).Seasoned Corporate Strategist & PCC Certified Coach
How It Works
Build a Plan For Growth
How It Works
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Course & Pricing Details
Virtual Program Delivery:
- Faculty content design, development and four 2-hour sessions of facilitated delivery
- Drafted or refreshed executive coaching business plan
- Coaching to help you solidify actions to implement the plan
- Customized learning management site (Canvas)
We are pleased to extend a 15% discount to Emory Executive Coaching Program Alumni (Alumni includes those who completed both Foundations/Advanced). No other discounts will be honored at this time.
- Faculty content design, development and four 2-hour sessions of facilitated delivery
- Drafted or refreshed executive coaching business plan
- Coaching to help you solidify actions to implement the plan
- Customized learning management site (Canvas)
We are pleased to extend a 15% discount to Emory Executive Coaching Program Alumni (Alumni includes those who completed both Foundations/Advanced). No other discounts will be honored at this time.
Emory Executive Education Credentials
Upon successful completion of a course or a certificate you will earn a digital badge that will be emailed to you directly. You can showcase your Emory Executive Education credentials by adding your digital badge to your email signature, resume, personal website, Facebook, Twitter, or LinkedIn. These digital badges represent a visual certification that is embedded with data and will allow future employers to gain a better understanding of what you have learned.
Course FAQs
This course is best suited for experienced, trained coaches and does not include education on how to coach.
Coaches do not need to be a graduate of the Emory Coaching program to participate.
Participants do not need to be a certified coach but should be an experienced coach interested in updating or drafting a business plan.
This course is targeted for people who want to start or build their own coaching business as a business owner. This could be as a full-time coaching business or as a side hustle coaching business.
If you’re an internal coach as part of your work as an W2 employee within a company (rather than as a coach who owns their own coaching business), this is likely not the course for you unless you’re exploring launching your own coaching business in the future.
The Business of Coaching webinar is a high-level introduction to having a coaching business. This series will go deeper and giving participants an opportunity to really think through these issues, develop and pressure test their thinking, and start to create how they will build their business.
Coaches do not need to have a current business plan only a desire to create one.
You will leave with two assets:
- Enhanced self-awareness to challenge the self-limiting beliefs that may be holding you back from a successful business.
- Your draft business plan that includes:
- pricing strategy options
- proposal and contracting leading practices
- definition of your client targets
- scope of client services
- methods for selling yourself and your services
- tools for operating your business
- an action plan
We are pleased to extend a 15% discount to Emory Executive Coaching Program Alumni (Alumni includes those who completed both Foundations/Advanced). No other discounts will be honored at this time.