Undergraduate Business

BBA PROGRAM

Break Free from Constraints

Business Built For Anywhere

Goizueta's undergraduate business program supports students as they students grow intellectually, personally and professionally so that they feel enabled, empowered, and motivated to make significant positive contributions to the organizations they serve and to society as a whole.

If you are looking for a transformational educational experience—one that will increase your ability to analyze and solve real-world business problems, build your capacity to relate to others, expand self-knowledge, and embrace challenge and ambiguity—we are ready to guide you on your journey.

Students Employed

Class of 2023 accepted offers within 3 months of graduation
BBA Students Receive Coaching & Professional Development
BBA Class of 2024 completed a major in Emory College

Explore Goizueta

Why Choose Emory BBA

Get a glimpse into the BBA experience and what makes Goizueta special.
Matriculate to Goizueta

Emory undergraduate students may matriculate to the BBA program once they have sophomore standing and have completed BBA pre-requisites. High school students will need to apply directly to Emory University through the main Admissions Office.

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Consultations

High school students and students newly admitted to Emory interested in business can meet one-on-one with our BBA Matriculation team.

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Building Relationships

BBA Orientation Retreat

Students joining the BBA program attend an overnight orientation. The overnight retreat is designed to facilitate students’ transition into the BBA program while beginning the process of building leadership capacities like resilience, interdependence, and the ability to cope with risk and ambiguity.

Students Learn from Entrepreneur Alumni and Compete in Pitch Contest at 8th Annual Entrepreneurship Summit

The Emory Entrepreneurship Summit educates and inspires students, alumni, and community partners through interactive workshops, noteworthy speakers, and networking opportunities. The 2024 Summit kicked off with a kicked off with a fireside chat with Cyril Berdugo 11BBA, co-founder and CEO of Landis, which helps Americans reach the goal of homeownership through tailored coaching and a unique rent-to-own model.

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Tapestry CEO Victor Luis Shares Key Values with UBSLC Attendees

Perspective. In the fashion industry, which is built upon a tendency to value what’s new, perspective is refreshed constantly. However, to build a brand that is not only current and expressive, but also enduring requires core values that serve as a framework against an iterative process, providing direction and grounding. Leading the industry in this regard is Victor Luis. As the dynamic CEO of Tapestry, he has created this global house of modern luxury lifestyle brands comprised of Kate Spade, Coach and Stuart Weitzman.

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BBA Program Launches Reimagined Curriculum

Following an intensive, faculty-led design thinking process, the BBA Program launched a reconceptualized curriculum in 2023 that provides our students with the ability to thrive in an increasingly data-driven world. This curriculum is currently helping students build their competencies as they pursue individualized academic journeys.

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BBAs Engage in Experiential Learning Through Philanthropy Course

In the five years since Goizueta launched its Philanthropy Lab course, more than $400,000 in grants have been awarded to Atlanta-based nonprofits. In the course, students form “mini foundations” that are challenged to identify and make grants to Atlanta-based nonprofits in order to address inequity in innovative ways. Thirteen community organizations received grants in 2024.

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BBA Alumni Pitch Their Innovations on Shark Tank

BBA students can hone their pitching skills throughout the year in various ways, including Pitch the Professors, a competition in which student start-ups can present their businesses to expert professors for feedback, an annual Emory Entrepreneurship Summit, and the HackATL hackathon. Check out some Goizueta alumni who made the cut on Shark Tank.

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BBA Career Services

At the BBA Career Management Center, we are here to provide you with the direction you need to find your optimal path to success in the business world and to coach you about how to tailor your time in school to meet these goals.

BBA CMC