Marketing Faculty
At Goizueta, we make it our business to understand the current landscape, anticipate, and capitalize on successful positioning. Marketing is one of the ways we do that. Through marketing, we determine, create, communicate, and deliver a value proposition that meets the needs of an organization's customers. Scholarly research in marketing is social science applied to marketing problems—applied economics, applied psychology, applied sociology, etc. The Marketing faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in two broad areas: marketing strategy and marketing analytics.
The Marketing faculty has a very active program of research and publication in the leading journals in marketing. Many faculty have received highly competitive external research grants, hold leadership positions in marketing professional organizations, and are active in agenda-setting through visible roles in the editorial boards of leading journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.
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Marketing Faculty
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Previous Hightower Marketing Lecturers
The Hightower Seminars are supported by the Robert Edgar Hightower Lectureship Endowment Fund, memorializing the late Robert Edgar Hightower, Sr., one of the founders of Thomaston Mills. The lectureship fund was established in 1969 to bring distinguished professors from other institutions to Emory, principally in the field of Business Management, so outstanding visiting lecturers will share their knowledge and expertise with faculty, students, and the public.
2025
- Vrinda Kadiyali, Cornell University
- Nita Umashankar, San Diego State University
- Rachel Gershon, University of California, Berkley
- Nils Wernerfelt, Northwestern University
- Michael Ahearne, University of Houston
- Raluca Ursu, New York University
- Melanie Brucks, Columbia University
2024
- Kristopher Keller, University of North Carolina at Chapel Hill
- Nicholas Reinholtz, University of Colorado Boulder
- Ryan Dew, The Wharton School, University of Pennsylvania
- Eric Schwartz, Ross School of Business, University of Michigan
2023
- Stephanie Tully, University of Southern California
- P K Kannan, University of Maryland
- Yanwen Wang, University of British Columbia
- Ayelet Isareli, Harvard University
2022
- Kusum Ailawadi, Tuck School of Business, Dartmouth College
- Neeraj Bharadwaj, University of Tennessee at Knoxville
- Dokyun Lee, Questrom School of Business, Boston University
- Yewon Kim