Marketing Faculty
At Goizueta, we make it our business to understand the current landscape, anticipate, and capitalize on successful positioning. Marketing is one of the ways we do that. Through marketing, we determine, create, communicate, and deliver a value proposition that meets the needs of an organization's customers. Scholarly research in marketing is social science applied to marketing problems â applied economics, applied psychology, applied sociology, etc. The Marketing faculty primary research orientation revolves around making rigorous conceptual and theoretical advances and empirically testing theories in two broad areas: marketing strategy and marketing analytics.
The Marketing faculty has a very active program of research and publication in the leading journals in marketing. Many faculty have received highly competitive external research grants, hold leadership positions in marketing professional organizations, and are active in agenda-setting through visible roles in the editorial boards of leading journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.
![Michelle Andrews Michelle Andrews](/sites/default/files/styles/1_1_l_360_x_360/public/imports/442e3d4db4b6a5f5a6f76c33ac67946b1523897625_c.jpg.webp?itok=iMaqeu7C)
![Douglas Bowman Douglas Bowman](/sites/default/files/styles/1_1_l_360_x_360/public/imports/0080db07e6e29f66b24d164337ecf6181665497368_o.jpg.webp?itok=ky49IwiO)
![Marina Cooley Marina Cooley](/sites/default/files/styles/1_1_l_360_x_360/public/imports/021b63c889f22b99f70fe97b351a1be71677264002_o.jpg.webp?itok=CaBmLeCr)
![Ryan Hamilton Ryan Hamilton](/sites/default/files/styles/1_1_l_360_x_360/public/imports/9b2015b8d9229bb7508fd10c74607d5f1675268773_c.jpg.webp?itok=xN1Wx_-m)
![Marat Ibragimov Marat Ibragimov](/sites/default/files/styles/1_1_l_360_x_360/public/imports/517b272809abdb0c0af4cae52bdb6dee1694531935_o.jpg.webp?itok=riyuZxXr)
![Sandy Jap](/sites/default/files/styles/1_1_l_360_x_360/public/imports/c8bfbf874cdf15db5b079a13c676ade21620309267_c.jpg.webp?itok=xuZJCEwZ)
![Edgar Leonard Edgar Leonard](/sites/default/files/styles/1_1_l_360_x_360/public/imports/bf41c5b0de4d099d1e94694808683fc21523902979_c.jpg.webp?itok=MR0cbC6t)
![Michael Lewis Michael Lewis](/sites/default/files/styles/1_1_l_360_x_360/public/imports/40912cbf522cf66c6bd84992b9a019a81523903193_c.jpg.webp?itok=EXGTz3PV)
![Daniel McCarthy](/sites/default/files/styles/1_1_l_360_x_360/public/imports/419e92dc2647068dda0e270956b984161506955113_c.jpg.webp?itok=3KYjSeh3)
![Omar RodrĂguez-VilĂĄ](/sites/default/files/styles/1_1_l_360_x_360/public/imports/f83ebfc1468ef9535f4ba3f957d7d27b1720792677_o.jpg.webp?itok=ThbgixT5)
![David Schweidel](/sites/default/files/styles/1_1_l_360_x_360/public/imports/09b30289257042fd5e9ee1f5c8002fcb1576170725_c.jpg.webp?itok=eRhVOMz-)
![Reshma Shah Reshma Shah](/sites/default/files/styles/1_1_l_360_x_360/public/imports/36836aa0a917ae692870aea63636f5621523903418_c.jpg.webp?itok=31Rce76G)
![Jagdish N. Sheth Jagdish N. Sheth](/sites/default/files/styles/1_1_l_360_x_360/public/imports/c86d0f2ac15dae3a43e2a2603be52ee81665000316_c.jpg.webp?itok=RHbHTe19)
![Saloni Firasta Vastani](/sites/default/files/styles/1_1_l_360_x_360/public/imports/c1abb967726bfbd198244c3d7766e67c1589037401_c.jpg.webp?itok=1ygzsuo3)