Biography

Biography Reshma H. Shah is an Associate Professor in the Practice of Marketing at Goizueta. Professor Shah joined the Goizueta Business School Faculty in 1997 after completing her PhD in Marketing from the Katz Graduate School of Business at the University of Pittsburgh. She has a B.S. in Business Administration from the University of Illinois - UC and an MBA from the University of Southern California. Reshma has worked full time in Corporate Component Procurement for IBM Corporation; in Litigation Consulting for Price Waterhouse; in Strategic Brand Planning for Unilever, PLC; and in Account Management for Leo Burnett Advertising.

Reshma's research interests include marketing alliances; relationship marketing; brand and category management; and integrated marketing communications. Her research has been published in the Strategic Management Journal, the Journal of Retailing, the Journal of Brand Strategy, Industrial Marketing Management, the Journal of Public Management and Social Policy, and the Proceedings of several of the top academic marketing associations. Reshma is also the co-author of two books, one in the area of Social Media entitled, How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business, and one in the area of Emerging Markets entitled, Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth.

Reshma has taught or is currently teaching Marketing Consulting, Integrated Marketing Communications, Marketing Management, Consumer Behavior and Marketing Strategy at both the undergraduate and MBA levels. Reshma has won several University-wide and Goizueta awards for her excellence in teaching and been asked to be a keynote speaker at major academic and industry events. In addition to her teaching and research, Reshma spent 20 years as the Faculty Lead to the Goizueta Marketing Strategy Consultancy (GMSC), Goizueta’s flagship experiential learning program. In this role, Reshma assisted student teams in completing marketing consulting assignments for such companies as: IBM, The Coca Cola Company, HP, Delta, Focus Brands, The Home Depot, CibaVision, GE, Kodak, UPS, Cox Communications, Earthlink, BellSouth, Turner, Motorola, Saab, Porsche, Acuity Brands, Chubb Insurance, and many others. As a result of its success, GMSC is now part of Goizueta’s IMPACT360 curriculum

Education

  • PhD in Marketing
    Katz Graduate School of Business, University of Pittsburgh
  • MBA in Marketing and Strategy
    University of Southern California
  • BSc in Business Administration
    University of Illinois at Urbana Champaign