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Number of SessionsPer Month: Every 1st & 3rd Thursday
Number of Hours9 a.m. - 10 a.m.
Webinar InvestmentFree: Complimentary Webinar
Title: Maximizing Profitability By Harnessing Customer Value
Speaker: Daniel McCarthy, Assistant Professor of Marketing
Session: Recent turbulence in the macroeconomy has driven a renewed focus on understanding whether businesses who may not be profitable yet have a path to profitability and, if so, how long that path might be. In this session, we will discuss an award-winning customer value-driven framework that can help you more accurately assess the underlying forward-looking profitability of your business, and provide you with actionable drivers you can leverage to accelerate your profitability in the future.
Title: Retention and Engagement in a Brave New Post-COVID(ish) World
Speaker: Kathryn McConnell & Blaze Knott
Session: Employees are operating in an era of high levels of stress and uncertainty – this explosive mix has led to widespread dissatisfaction in the workforce. Female workers have been particularly impacted as they face unique challenges in these uncertain times. In this session, we explore the ways in which women have been positively and negatively impacted by the remote and hybrid era – and strategies for retention and engagement of all employees in today’s climate.
Business Model Innovations (Part Two)Speaker: Anandhi Bharadwaj, Vice Dean for Faculty and Research & Professor of Information Systems & Operations Management
Description: The concepts of business model (BM) and business model innovation (BMI) have attracted significant managerial attention over the last two decades. Anandhi Bharadwaj does a deep dive into these concepts to examine and clarify the origins and notions of BMI, where she provides insights into the tools that support BMI, and concludes with a discussion of the managerial challenges related to managing BM and BMI.
The Intersection of Strategy and InnovationSpeaker: Scott Sanchez, Adjunct Faculty & Product Innovation Officer, Deluxe Corporation
Description: Does strategy drive innovation or does innovation drive strategy? It's clear these two disciplines must be inextricably linked to fulfill a company's mission, yet how do they work best together? Scott Sanchez examines how we can innovate strategy for today's world when dealing with real customers and prospects; and the tools needed in an innovator's toolkit to be effective.
Making Innovation HappenSpeaker: Jill Perry-Smith, Goizueta Business School Professor of Organization & Management
Description: To get ahead of the competition, organizations are often looking to bring new, novel ideas to market quickly and effectively. This session will look at how the collaborative needs of a team shift through the four phases of bringing an idea to market – idea generation, concept elaboration, internal promotion, and implementation - and discuss how you can recognize and support these unique teaming needs to harness innovative ideas and bring them to fruition.
The Growth Leader's PlaybookSpeaker: Francisco Crespo, Goizueta Executive-in-Residence & Former Chief Growth Officer, The Coca-Cola Company
Description: Every Leader needs a playbook. Francisco Crespo shares his four disciplines of growth and the tools leaders have to navigate the challenges encountered when executing these disciplines.
How to Build Brands in a Modern WorldSpeaker: Rebecca Messina, Former Global Chief Marketing Officer at Uber
Description: Having lead some of the world's oldest, and youngest brands, Rebecca Messina shares her perspective on building brands in a modern world – the challenges for old brands to transform, for new brands to stick, and for executives to lead.
The Economy and MeSpeaker: Tom Smith, Goizueta Business School Finance Professor
Description: Tom Smith discusses the latest economic news, the impact of coronavirus, what people are saying, and what it all means for you.
Driving Growth with Content AnalysisSpeaker: David Schweidel, Goizueta Business School Marketing Professor
Description: Marketers compete for consumers attention, necessitating content that breaks through the digital clutter. Content analysis offers a means of identifying characteristics of text, visuals and audio that are most likely to engage consumers. David Schweidel examines how analytic methods can be applied to content involving social media and search engine optimization while exploring how to drive growth.
Understanding Unconscious Bias to Reduce Prejudice in the WorkplaceSpeaker: Erika Hall, Goizueta Business School Professor of Organization & Management
Description: Recent acts of violence have brought discussions of racism and social injustices to the forefront. Although this awareness helps employees check their biases on a conscious level, much of racial bias begins at an implicit level. Erika Hall discusses the unconscious, psychological antecedents of the recent interactions between police and Black women and men.
Analytical Finance to Drive GrowthSpeaker: Dr. Kirsten Travers-UyHam, Goizueta Business School Finance Professor & Academic Director, Master of Analytical Finance Program
Description: With minute-to-minute lurches in the stock markets so far this year, does anyone really understand what is going on in the world economy? Dr. Kirsten Travers-UyHam shares three key graphics that give us insights on the state of the world, and reveals what the markets are signaling for the year ahead.