COURSE DELIVERY: January 10 - April 30, 2022

Extended Learning Courses

MBA Intensive Courses. In-Depth Learning Experience.

The Emory Executive Education Extended Learning Courses are a diverse offering of academic business, for-credit courses available through Goizueta Business School to Emory Executive Education participants, where you will learn alongside Evening MBA and Executive MBA students. You must apply and be accepted into these courses, as these credits can be applied towards a Goizueta Business School MBA degree program if you choose to apply and are admitted in the future. As a participant in these courses, you will be active in the learning environment through contributions to the class discussions, case studies, group projects and presentations, assignments, and exams — earning a grade and an official university transcript.
  • Number of Courses

    16 available courses - Growth Marketing Certificate Courses - 1.5 university credits | All other courses - 3 university credits
  • Typical Class Size

    Learn alongside Evening and Executive MBA students
  • Course Investment*

    Per Credit Hour

Extended Learning Courses Eligibility

• Mid- to senior-level professionals ready to move into a more strategic role
• Managerial or project management experience preferred
• Ready for a rigorous academic experience molded to fit your schedule
• A bachelor's degree and a strong undergraduate academic record
• Understand the value of a room full of different perspectives
• Prepared to make valuable contributions in the classroom
• Since most courses are in-person, you must be a resident of Atlanta or the surrounding area if you are an international applicant.

Learning Objectives

  • Ideal for

    Professionals interested in obtaining MBA level skills, knowledge, and experience who do not have the time to invest in a full degree currently but may plan to later, or who already have an MBA and just need a refresher.
  • Outcomes

    Build your capacity as a business leader, expand your depth and breadth of business knowledge, gain real-world skills you can use in the workplace, and widen your network of business professionals.
  • Environment

    Collaborate with MBA students from a range of industries who are working professionals like yourself in an intensive but accessible classroom experience.

Finance & Accounting

Gain the skills to assess the values and risks of derivative assets and learn trading and hedging strategies based on their analyses. This course deals with the valuation and use of derivative financial assets, pertaining to both option contracts and futures contracts.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Tuesday

Faculty: Nicholas Valerio 

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Learn to structure and negotiate varying aspects of a private equity deal, from the initial term sheet stages, through execution of the purchase agreement, to completion of the financing and closing. Private equity deals that are economically justified sometimes fail in the transaction negotiation and documentation phase. This course will provide you with the tools necessary to understand and resolve difficult issues and complete successful transactions.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Thursday

Faculty: Kevin Crowley

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Explore financial markets and financial intermediaries that allow the markets to operate. This course focuses on both the short-term money markets and the long-term capital markets ("bonds" and "stocks") as a source of more permanent financing. Securities brokers and dealers, commercial and investment banks, investment companies and partnerships as well as the the role of central banks and their conduct of monetary policy will be examined. Lastly the course will look at financial innovation in the markets and the occurrence of financial crises.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Thursday

Faculty: Nicholas Valerio 

Certificate Eligibility: Excellence in Business Certificate

Registration Deadline: December 10, 2021

Immerse yourself in the foundations and business applications of FinTech in financial intermediation (e.g., banking, credit, payments, crowdfunding). This is an analytical course on financial technology (FinTech). The topics include big data, automation, machine learning, P2P lending, crowdfunding, blockchain, cryptocurrencies, and ICOs. Course sessions include interactive discussions, business cases, guest speakers, and group activities.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Tuesday

Faculty: Tetyana Balyuk

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Learn the ins and outs of venture capital and private equity. This course surveys the private equity industry, with an emphasis on the financial and economic tools useful for leveraged buyout and venture capital investing.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Monday

Faculty: Klaas Baks

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

General Management

Examine how accelerating global competition and increasing customer demands for product and service innovation have redefined the fundamental challenges of leadership. In this course, learn how to compete effectively while developing organizations that attract and retain the highest quality of intellectual capital. You will also learn how to create environments that foster learning and collaboration to meet the challenge of creating and sustaining competitive advantage in rapidly changing times.

Number of Credits: 3

Cost: $6,200

Format: In-Person or Live Online (Global Classroom)

8:00 a.m. - 12:10 p.m. every Saturday, Friday, February 25 from 12:00 p.m. - 4:10 p.m., and Friday, April 8 from 12:00  p.m. - 4:10 p.m.

Faculty: Peter Topping

Certificate Eligibility: Excellence in Business Certificate, Roberto C. Goizueta Leadership Certificate 

Application Deadline: December 10, 2021

Information Systems & Operations Management

Learn the new methods of modeling and analyzing data while developing automated structures to support decisions tied to data. This course is very hands on, where you will consistently be working with data, either data sets provided by the instructor or data you are specifically interested in analyzing.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Wednesday

Faculty: Donald Lee

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Examine the ways in which information technologies drive and facilitate organizational innovation. Through a variety of readings as well as written and live business case studies, you will develop a framework for thinking about the range of technologies that may be brought to bear on business innovations. In addition, you will explore how these technological tools actually create new business models for the production and consumption of goods and services. The course will revolve around a project that will use the educational environment as a lab for designing technologically driven innovation.

Number of Credits: 3

Cost: $6,200

Format: In-Person

4:00 p.m. - 6:30 p.m. every Tuesday

Faculty: Benn Konsynski

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Formulate the right supply chain for your product or service and understand and quantify the value created by a supply chain. This course will use a combination of lectures, cases, industry speakers, data analysis sessions, and academic research to guide you through the principles of SCM and see how they work in the real world. You will learn to develop value-based pricing for your product or service; reduce inefficiencies in your supply chain through an improved network design, better facility location, and inventory decisions; design a robust supply chain under global trade uncertainty, e.g., tariffs, exchange rates, and disaster shocks; and assess the sustainability and carbon footprint of a supply chain.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Monday

Faculty: Nikolay Osadchiy

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Learn how technologies change the art of the possible in commerce and society and how emerging technologies change the nature of the enterprise, inter-organizational relations and market practice. This course will provide you with effective strategic leverage, shaping capabilities and solutions, and will help you to accelerate, adapt, and evolve through the utilization of technology, as firms and markets transform in the 21st century.

Number of Credits: 3

Cost: $6,200

Format: In-Person or Live Online (Global Classroom)

8:00 p.m. - 10:00 p.m. every Wednesday and Sunday, January 16 from 8 a.m. - 12:10 p.m.

Faculty: Benn Konsynski

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Marketing

Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in consumer psychology with the goal of understanding how these ideas can be used in marketing decision making.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:30 p.m. every Thursday 

Faculty: Morgan Ward

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Learn how to optimize investments when generating awareness and interest for your offering among potential customers. This course will help you to understand how to deepen and expand the meaning, community and purpose around an offering by leveraging message strategy, channel mix strategies, influencer and community management, social purpose and activism, predictive modeling and channel optimization, content creation, evaluating influencers, and leveraging customer data. This is an Executive Growth Marketing course. Complete all 4 Executive Growth Marketing courses to earn the Executive Growth Marketing Certificate.

Number of Credits: 1.5

Cost: $3,100

Format: In-Person or Live Online (Global Classroom)

8:00 a.m. - 6:30 p.m. Friday and Saturday

Faculty: David Schweidel and Omar Rodríguez-Vilá

Certificate Eligibility: Executive Growth Marketing Certificate

Application Deadline: December 10, 2021

Learn how to find the right addressable markets and leverage technology to convert prospects into customers. Understand how to match offerings to individual customer needs and context in ways that facilitate acquisition, conversion and transactions. This course will provide hands-on opportunities to build demand generation skill-set through market analysis and opportunity mapping, market segmentation and selection, value proposition design, inbound and outbound marketing, CDP and profiling, acquisition modeling, prospect scoring, precision marketing, and performance marketing. This is an Executive Growth Marketing course. Complete all 4 Executive Growth Marketing courses to earn the Executive Growth Marketing Certificate. 

Number of Credits: 1.5

Cost: $3,100

Format: In-Person or Live Online (Global Classroom)

8:00 a.m. - 6:30 p.m. Friday and Saturday

Faculty: David Schweidel and Omar Rodríguez-Vilá

Certificate Eligibility: Executive Growth Marketing Certificate

Application Deadline: March 14, 2022

Apply Now

Learn the methods and processes to design the right marketing organization for your business. This course will help you to understand marketing organization design, and how to leverage data, data strategy, a data analytics portfolio. This is an Executive Growth Marketing course. Complete all 4 Executive Growth Marketing courses to earn the Executive Growth Marketing Certificate.

Number of Credits: 1.5

Cost: $3,100

Format: In-Person or Live Online (Global Classroom)

8:00 a.m. - 6:30 p.m. Friday and Saturday

Faculty: David Schweidel and Omar Rodríguez-Vilá

Certificate Eligibility: Executive Growth Marketing Certificate

Application Deadline: April 11, 2022

Apply Now

Use proven methods and emerging data and analytics to manage the relationship with customers. This course will show you how to increase convenience and enjoyment across the customer journey through customer journey management, churn management, next best offer, experiments, Cx and Ux tools. This is an Executive Growth Marketing course. Complete all 4 Executive Growth Marketing courses to earn the Executive Growth Marketing Certificate.

Number of Credits: 1.5

Cost: $3,100

Format: In-Person or Live Online (Global Classroom)

8:00 a.m. - 6:30 p.m. Friday and Saturday

Faculty: David Schweidel and Omar Rodríguez-Vilá

Certificate Eligibility: Executive Growth Marketing Certificate

Application Deadline: February 7, 2022

Apply Now

Learn to leverage value through the firm's distributor, supplier, and retailer networks to make products and services available at the right place and time. This course will teach you how to manage multiple online and offline channels, how to structure and manage business partnerships for maximum returns, and how to select and incentivize partners and how to design and redesign routes to market. You will also learn about conflict management, channels in emerging economies, and other generalizable frameworks applicable to a wide variety of B2B issues.

Number of Credits: 3

Cost: $6,200

Format: In-Person or Live Online (Global Classroom)

5:00 p.m. - 9:15 p.m. every Friday, Sunday, February 27 from 8:00 a.m. - 12:10 p.m., and April 10 from 8:00 a.m. - 12:10 p.m.

Faculty: Sandy Jap

Certificate Eligibility: Excellence in Business Certificate

Application Deadline: December 10, 2021

Executive Growth Marketing Certificate

As digital transformation transforms every industry and function, marketing leaders are racing to redefine their marketing strategy. To compete in today’s environment, marketing leaders need to look at marketing as a hybrid discipline: combining traditional marketing methods with new skills and data-driven insights while also creating a marketing organization to drive success forward.

Through the lens of strategy, data, analytics, & technology combined with practitioner master classes, students in the Executive Growth Marketing Certificate will expand their insight into growth levers for their organization by exploring demand generation, customer experience, market engagement and the overall marketing organization, ultimately increasing your organizations ability to be known, be liked and be purchased.

You will have the option of taking any of the listed Executive Growth Marketing Certificate courses individually (1.5 credits each for $3,100 per course) or taking all four courses in order to earn the certificate. If you take all four courses, you will get a bundled deal for $11,160. These courses take place 8:00 a.m. - 6:30 p.m. on Fridays and Saturdays in the Global Classroom, and are led by Emory Goizueta Business School Marketing Professors, David Schweidel and Omar Rodríguez-Vilá. You have the option of attending in-person or via live online sessions.
  • Engaging the Market February 4-5, 2022

    Learn how to optimize investments when generating awareness and interest for your offering among potential customers. This course will help you to understand how to deepen and expand the meaning, community and purpose around an offering by leveraging message strategy, channel mix strategies, influencer and community management, social purpose and activism, predictive modeling and channel optimization, content creation, evaluating influencers, and leveraging customer data.
  • Managing the Customer Experience February 18-19, 2022

    Use proven methods and emerging data and analytics to manage the relationship with customers. This course will show you how to increase convenience and enjoyment across the customer journey through customer journey management, churn management, next best offer, experiments, Cx and Ux tools. The deadline to apply is February 7, 2022.
    Apply Now
  • Generating Demand April 1-2, 2022

    Learn how to find the right addressable markets and leverage technology to convert prospects into customers. Understand how to match offerings to individual customer needs and context in ways that facilitate acquisition, conversion and transactions. This course will provide hands-on opportunities to build demand generation skill-set through market analysis and opportunity mapping, market segmentation and selection, value proposition design, inbound and outbound marketing, CDP and profiling, acquisition modeling, prospect scoring, precision marketing, and performance marketing. The deadline to apply is March 14, 2022
    Apply Now
  • Leading the Marketing Organization April 15-16, 2022

    Learn the methods and processes to design the right marketing organization for your business. This course will help you to understand marketing organization design, and how to leverage data, data strategy, a data analytics portfolio. The deadline to apply is April 11, 2022.
    Apply Now

Certificate Eligibility

The Extended Learning Courses are eligible for our Emory Executive Education certificates. For more information, please reach out to Learning Advisor, Lauren Flamer.

Special Pricing

*Emory Executive Education offers special pricing for select constituents:
Goizueta Business School Alumni/Faculty/Staff
Emory University Alumni/Faculty/Staff
Government and Non-Profit
Group/Multiple
Custom Clients
Please contact us for more information about our special pricing or to receive your code before you register.

We also offer flexible payment options through Emory Alliance Credit Union:
Emory Alliance Credit Union has created an unsecured line of credit for Emory Executive Education participants to assist with the cost of courses:
o Minimum amount: $1,000; Maximum amount: $15,000
o 12 months interest only—the balance on the 13th month will be amortized over 36 months
o Interest rate is Prime + 4%*
o A monthly billing notice will be mailed to you.
o Credit Union membership is required. Visit emoryacu.com and click to get started.
For more information, call 404.329.6415 Option 3, or visit emoryacu.com to find a branch near you.

Emory Visitor Policy

For everyone’s safety, all participants joining in-person courses must follow Emory’s safety guidelines. Please download and review our Emory Visitor Policy to help maintain our record of zero COVID-19 infections reported from being in an Emory classroom.

For-Credit Courses Withdrawal Policy

These courses are only offered for university credit. You will receive an Emory University transcript as a result of completing one or more courses. To withdraw from a course, you must meet designated university deadlines to avoid receiving a W on your transcript for the for-credit course. No refunds will be extended once the course begins.