Biography

Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. One of his programs, Marketing Strategies and Analysis for Competitive Advantage, has been rated among the top 5 programs in the Marketing and Sales area by INC. Previously he has served as Senior Associate Dean for Graduate Programs and Associate Dean of the Executive MBA Programs and has also directed the Evening MBA program. Prior to joining Emory he was a faculty member at North Carolina State University in Raleigh where he held a joint teaching and research position. Ed holds MBA and PhD degrees in Business and an undergraduate degree in Chemistry.

Education

  • PhD in Marketing
    Oklahoma State University
  • MBA in Finance
    Oklahoma State University
  • PhD in Chemistry
    University of Florida

Building Your Personal Brand

Inside Higher Ed
February 13, 2017
To tackle your brand story, you need to ask yourself, “What is the main problem that I am seeking to solve?”

Teaching business in the digital age

Emory News Center
June 23, 2014
Goizueta tapped faculty like Ed Leonard, associate professor of marketing, and Richard Makadok, associate professor of organization and management, to explore a range of academic technologies as they helped position the school in the quickly expanding arena of distance learning...