Biography

Professor Leonard is an Associate Professor of Marketing. Ed currently teaches in the EMBA degree program and is a regular contributor to the School's non-credit Executive Education programs. One of his programs, Marketing Strategies and Analysis for Competitive Advantage, has been rated among the top 5 programs in the Marketing and Sales area by INC. Previously he has served as Associate Dean of the Executive MBA Programs and has also directed the Evening MBA program. Prior to joining Emory he was a faculty member at North Carolina State University in Raleigh where he held a joint teaching and research position. Ed holds MBA and Ph.D. degrees in Business and an undergraduate degree in Chemistry.

Education

  • Ph.D.
    Oklahoma State University
    1973
  • MBA
    Oklahoma State University
    1973
  • Ph.D.
    University of Florida
    1969

Media Appearances

  • June 23, 2014
    Emory News Center
    Goizueta tapped faculty like Ed Leonard, associate professor of marketing, and Richard Makadok, associate professor of organization and management, to explore a range of academic technologies as they helped position the school in the quickly expanding arena of distance learning...
  • February 13, 2017
    Inside Higher Ed
    To tackle your brand story, you need to ask yourself, “What is the main problem that I am seeking to solve?”