Douglas Bowman

Professor Bowman is an accomplished researcher in the quantitative aspects of marketing with a substantive focus on marketing strategy and customer relationship management. His research has been published in leading academic journals including the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing. Articles based on his research have appeared in a number of newspapers and business magazines including the Economist, and he has appeared on television including CNN and MS-NBC to discuss marketing strategy, tactics, and consumer trends.

His research into the evolution of customer preferences in a new market won the American Marketing Association’s Green Award, recognizing the JMR article with the greatest potential to advance both marketing practice and scholarship. Bowman serves on the editorial boards of several top marketing journals. He is also past-president of the INFORMS Society for Marketing Science, past-president of AMA’s Market Insights Council, has chaired Emory’s University Research Council; and has chaired major research conferences, including the INFORMS Marketing Science Conference (twice) and the AMA’s Advanced Research Techniques Forum.

His recent teaching includes courses in product and brand management, and the analysis of marketing data. His teaching has been recognized in multiple ways, including the Adler Prize, which honors teaching quality, course innovation and relevance to real-world problem solving, the Emory Williams Teaching Award (Emory University’s highest teaching honor), and the Outstanding Evening MBA Elective Instructor award on three occasions. While at Purdue University, he was the business school’s Outstanding Undergraduate Teacher for four consecutive years.

At Emory, Professor Bowman has served as Area Coordinator for Marketing, Senior Associate Dean for External Relations, Senior Associate Dean for Working Professionals MBA Programs, and founding co-director of the Emory Marketing Analytics Center.

He also brings extensive executive education and consulting experience in marketing analytics, product and brand management, consumer behavior, new product development, and marketing strategy, and has served as an expert witness in litigation.

Outside of Emory, he enjoys running, fitness, and scoring a goal or two for his ice hockey team.