BBA Concentrations

Maximize Your Learning Potential

Concentrations enable both Goizueta and Emory College students to further specialize their studies. We have partnerships with a variety of departments within Emory College of Arts and Sciences, including Art History, Dance, Music, Theater, Interdisciplinary Studies, Environmental Science, and Film and Media, to make these unique collaborative concentrations possible.

The concentration in Arts Management is a collaboration between the departments of Art History, Music, and Theater and Dance in Emory College and the Goizueta Business School BBA Program. Participation is limited to BBA students and students who are Art History, Music, Theater, or Dance majors.

The Arts Management Concentration enhances perspectives and competencies by providing context outside the discipline and integrating theory with practice. The concentration provides knowledge, competencies, and experiences for BA and BBA students interested in pursuing administrative and management careers in the performing arts.

BBA students focus on the history, politics, and practice of the arts field of their choice within Emory College. Arts students acquire grounding that enables them to understand the organizational and market mechanisms underlying the creation and dissemination of the arts. All students pursue business-related and arts-focused electives and participate in a capstone course that provides the opportunity to synthesize and validate their evolving perspectives in both an academic and an applied environment.

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  1. Students who are matriculated in the Goizueta Business minor are not eligible to participate in a Concentration - students may have either a concentration OR a business minor, but not both.
  2. To be eligible for acceptance to the Concentration, students must apply no later than March 1st of their junior year.
  3. New Concentration applications are reviewed on a rolling basis 3-4 times a year.  Please note that spaces in business courses will be saved for Emory College students accepted into the concentration during the pre-registration period for each upcoming semester. Completed applications for the spring pre-registration period must be received no later than October 1 and for the fall pre-registration period no later than March 1.
  4. When applying via the link above, first either log in or create your account, then click on Start New Application and then the BBA Concentration Fall 2024-Spring 2025 will be accessible.

Arts Management Trek

Manhattan from above

Undergraduate students at Goizueta along with arts majors in Emory College were treated to an insider’s tour of New York City’s art scene earlier this year, during the first Arts Management Trek to the Big Apple.

The trek is part of the four-year-old Arts Management Concentration, which allows students majoring in dance, music, theater and arts history, as well as BBA students who are passionate about those areas, to deepen their perspective and competencies at the intersection of the arts and business.

The Berson Lecture in Health Innovation

Spring 2020

The Berson Lecture in Health Innovation is a great example of the many co-curricular opportunities to connect with leading professionals available to students pursuing BBA/Emory College joint concentrations.

Follow Your Passions

Devon Sullivan 20BBA

"I’ve always been exposed to business, as my parents were entrepreneurs and started their own business together. Although I was never forced into studying it by my parents, my dad especially served as my inspiration for pursuing a major in Strategy & Management Consulting. It was my own initiative and passion for Spanish language and culture that’s the source of my secondary concentration in International Business."