By exploring strategy, mission, and innovation and how they interact, you will be able to help your organization disrupt itself before anyone else does. Develop the knowledge and skills necessary to lead a more agile organization and respond successfully to change in customers in increasingly disruptive times. Uncover your business' ability to act on a more human mission for the company - doing good while also doing well.
CONTINUING EDUCATION & PROFESSIONAL DEVELOPMENT
REINVENT YOUR BUSINESS STRATEGY
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Number of Sessions
On-campus: May 13-14, 2026 -
Number of Hours
8:30 a.m. - 4:30 p.m. each day -
Early-Bird Course Investment*
Available Thru April 10, 2026 (Normally $2,495)
Disrupting Your Business Strategy
How It Works
Disrupting Your Business Strategy
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Learn It
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Experience It
Understand how empathy, prototyping, and iteration have been and can be applied in relation to strategy, with interactive exercises and real-world case studies and discuss how reinvented strategies can lead to reinvented missions, reframing how organizations see their role in the world, with the tighter integration of the goals of the business and the importance of social responsibility -
HOW YOU WILL DISRUPT
Build knowledge and expertise through activities and real-world case studies of organizations that have been successful in reinventing strategy and mission, and also analyze organizations that have not
Understand how the traditional elements of organizational focus (mission, strategy, plans, and execution) must be reinvented for today’s rapidly changing world and how the mindset you develop can help separate your organization from the pack
Understand the basics of Design Thinking, a human centered approach to innovation, and how it can be a guide to reinventing strategy and beyond
The last day of the course, you will develop an action plan to get started reinventing your own business strategy in the weeks that follow.
The Emory ROI
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96%
of leaders see innovation as key to growth, but only 21% achieve their innovation goals -
92%
of participants rated the instructor's expertise highly -
85%
of executive leadership teams dedicate less than one hour each month to discussing strategy
Participant Insights
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Ellen Wild, Chief Business Strategy Officer at The Task Force for Global Health, Inc., enjoyed learning about the strategy behind innovation and understanding how to apply those strategies to solve problems. -
Rob Boyd, VP of Business Development & Content Strategy at Empify, enjoyed learning more about competitors vs substitutes, and how businesses need to understand the difference to better serve its customers.
Instructor Spotlight
Scott Sanchez
Scott Sanchez is an innovation leader, with extensive experience in innovation, product management and design, and a history of making simple, yet impactful products and experiences that delight customers. He also serves as an adjunct faculty member for Emory Executive Education at Goizueta Business School. He has brought a customer-driven approach to innovation to organizations of all sizes across many industries to help invent and reinvent products and experiences to create sustainable growth while unleashing innovators along the way.
Pricing Details
The course fee covers program materials, parking, and includes daily breakfast, lunch, mid-morning/mid-afternoon break snacks, and all-day hot/cold beverage service.
Available Discounts:
We offer discounts for select constituents:
- Civic Organizations
- Custom Clients
- Emory University Alumni
- Emory University Employees
- Emory Healthcare Employees
Group Discounts: Organizations are eligible for a group pricing package for sending multiples participants through our in-person and online programs over the course of a year. Please contact us for more information about our special pricing or to receive your code before you register.
Other Support You May Be Eligible For:
- Employer Tuition Assistance: Does your employer offer tuition assistance? Here are justification letters that you can download/edit and send to your supervisor to request tuition assistance.
- Segal AmeriCorps Education Award: AmeriCorps members are eligible to receive the Segal AmeriCorps Education Award. The award can be used to pay current educational expenses for Emory Executive Education programs.
Please contact our Learning Advisor, Tammie Long, for more information about our special pricing or to receive your code before you register. Discounts cannot be combined and do not apply to Early-Bird or Limited-Time course pricing.
Emory Executive Education Credentials
Upon successful completion of a course or a certificate you will earn a digital badge that will be emailed to you directly. You can showcase your Emory Executive Education credentials by adding your digital badge to your email signature, resume, personal website, Facebook, Twitter, or LinkedIn. These digital badges represent a visual certification that is embedded with data and will allow future employers to gain a better understanding of what you have learned.
