COURSE DELIVERY: August 24 - December 6, 2022

Marketing Extended Learning Courses

MBA Marketing Courses. In-Depth Learning Experience.

The Marketing Extended Learning Courses are an offering of marketing, for-credit, MBA-level courses available through Goizueta Business School to Emory Executive Education participants, where you will learn alongside Evening MBA and Executive MBA students. You must apply and be accepted into these courses, as these credits can be applied towards a Goizueta Business School MBA degree (if you apply and are admitted to a Goizueta MBA in the future). As a participant in these courses, you will be active in the learning environment through contributions to the class discussions, case studies, group projects and presentations, assignments, and exams — earning a grade and an official university transcript.
  • Number of Courses

    In-Person
  • Typical Class Size

    Learn alongside Evening MBA and Executive MBA students
  • Investment*

    Per Credit Hour (each course is 3 credit hours)

Marketing Extended Learning Courses Eligibility

• Mid- to senior-level professionals ready to move into a more strategic role
• Managerial or project management experience preferred
• Ready for a rigorous academic experience molded to fit your schedule
• A bachelor's degree and a strong undergraduate academic record
•Understand the value of a room full of different perspectives
• Prepared to make valuable contributions in the classroom

International applicant eligibility:

• If you live in the country and can provide your Visa or Permanent Resident information in the application you can enroll for an Extended Learning Course(s) offered in-person, online or hybrid. If you live outside the US, you can only enroll for an Extended Learning Course(s) offered online.

Learning Objectives

  • Ideal for

    Professionals interested in obtaining MBA-level marketing skills, knowledge, and experience who do not have the time to invest in a full degree currently but may plan to later, or who already have an MBA and just need a refresher.
  • Outcomes

    Build your capacity as a business leader, expand your depth and breadth of marketing knowledge, gain real-world skills you can use in the workplace, and widen your network of business professionals.
  • Environment

    Collaborate with MBA students from a range of industries who are working professionals like yourself in an intensive but accessible classroom experience.

Marketing Courses

Explore the importance and impact of customer lifetime value. Using real-world applications from various industries, this course will familiarize participants with tools and methods used for measuring and managing the value of current and future customers effectively.

Ideal for: Managers assessing marketing decisions, such as a new customer acquisition campaign; executives and investors assessing the health of customer-based businesses.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:00 p.m. every Monday 

Faculty: Daniel McCarthy

Certificate Eligibility: Marketing Certificate, Excellence in Business Certificate

Application Deadline: July 29, 2022

Register Now

Understand how to effectively set prices. This course will equip you with an integrated framework to make pricing decisions and will provide you with the latest thinking on pricing issues. You will learn how to integrate pricing decisions vis-à-vis synthesizing big data, accounting, financial information and consider market conditions, legal and corporate agreements.

Ideal for: Executives responsible for profitability of a firm; mid-senior level executives responsible for developing marketing strategies; entrepreneurs looking to monetize their product or service; and managers responsible for pricing decisions.

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:00 p.m. Thursday

Faculty: Saloni Vastani

Certificate Eligibility: Marketing Certificate, Excellence in Business Certificate

Application Deadline: July 29, 2022

Register Now

Gain a greater understanding of product development. This course exposes participants to the contemporary challenges faced by a broad variety of firms in developing and launching new products, creating and maintaining brand equity, and managing products and product lines.

Ideal for: Early-career professionals with experience as a product or brand manager or in a related support role looking to build on or formalize their training; professionals making a lateral career move from an adjacent field such as engineering, user/customer experience/support, project/program management, marketing, or business development

Number of Credits: 3

Cost: $6,200

Format: In-Person

6:30 p.m. - 9:00 p.m. Wednesday

Faculty: Douglas Bowman

Certificate Eligibility: Marketing Certificate, Excellence in Business Certificate

Application Deadline: July 29, 2022

Register Now

Featured Faculty

For-Credit Courses Withdrawal Policy

These courses are only offered for university credit. You will receive an Emory University transcript as a result of completing one or more courses. To withdraw from a course, you must meet designated university deadlines to avoid receiving a W on your transcript for the for-credit course. No refunds will be extended once the course begins.

Certificate Eligibility

Once you complete and pass two Marketing Extended Learning Courses, you will earn an Emory Executive Education Marketing Certificate. For more information, please reach out to Learning Advisor, Tammie Long.

Special Pricing

*Emory Executive Education offers special pricing for select constituents:
Goizueta Business School Alumni/Faculty/Staff
Emory University Alumni/Faculty/Staff
Government and Non-Profit
Group/Multiple
Custom Clients
Please contact us for more information about our special pricing or to receive your code before you register.

We also offer flexible payment options through Emory Alliance Credit Union:
Emory Alliance Credit Union has created an unsecured line of credit for Emory Executive Education participants to assist with the cost of courses:
o Minimum amount: $1,000; Maximum amount: $15,000
o 12 months interest only—the balance on the 13th month will be amortized over 36 months
o Interest rate is Prime + 4%*
o A monthly billing notice will be mailed to you.
o Credit Union membership is required. Visit emoryacu.com and click to get started.
For more information, call 404-329-6415 Option 3, or visit emoryacu.com to find a branch near you.

The Courtesy Scholarship is a grant that covers tuition exclusively (not textbooks, fees or other miscellaneous charges), available to Emory employees and their family members who apply and are admitted for enrollment in academic programs at Emory University. The percentage of tuition covered depends on your years of service. Learn more about the scholarship policy, how to enroll, etc. here: https://hr.emory.edu/eu/benefits/faculty-staff/courtesy-scholarship/index.html

Emory Visitor Policy

For everyone’s safety, all participants joining in-person courses must follow Emory’s safety guidelines. Please download and review our Emory Visitor Policy to help maintain our record of zero COVID-19 infections reported from being in an Emory classroom.