Anticipate trends and catch the next wave of innovation by learning to identify, capture, and evaluate data. Building a Data-Driven Strategy for the Future challenges you to examine current and emerging data science topics and explore the ways data and analytics are disrupting old business models and uncovering new opportunities for success.
PROPEL BUSINESS FORWARD
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Course Length
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Typical Class Size
For leaders requiring insight in business analytics -
Course Investment*
Includes 20% Career Booster discount
Course Takeaways
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Effective Strategy
Develop a leader’s perspective on how to use current and emerging trends in data science to build effective business strategies. -
Data-driven Innovation
Explore how data and analytics are driving new business models and disruption and how to harness that power to your organization’s advantage. -
Future Forecasting
Learn how data and analytics can be used in everyday operations to help you anticipate and take advantage of upcoming industry shifts.
How It Works
This online course will deliver 12 hours of interactive, synchronous "classroom" learning (8am-12pm each class day) and 4 hours of asynchronous content you consume in between online class sessions.
Teams of 3 or more that attend this course will receive a complimentary add-on workshop (60-90 minutes) with Professor David Schweidel that is personalized for your team to gain deeper insight into your customers and build customer profiles.
Teams of 3 or more that attend this course will receive a complimentary add-on workshop (60-90 minutes) with Professor David Schweidel that is personalized for your team to gain deeper insight into your customers and build customer profiles.
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Understanding Data & Strategy
Explore how analytics can be used to drive new business innovation and the role it plays in effective organizational decision making. You will develop a business strategy that effectively leverages available data and business analytics and understand the interplay between effective data strategy with security and privacy concerns. -
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New & Next
Understand the future of business led by analytics and data-driven business processes. You will uncover the power of analytics and how they drive machine learning and predictive modeling and explore the role that data plays in developing artificial intelligence and business applications for this new technology.
Featured Instructors
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Marrying Technology and Strategy
Anandhi BharadwajAnandhi Bharadwaj is an information systems expert who brings a wide range of development and executive training experience to the classroom. Her research focuses on how information technology impacts organizations, understanding the business value of IT, internet commerce, and the effect of knowledge management technologies. -
Big Business in Big Data
David SchweidelDavid A. Schweidel is a marketing professor with expertise in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. He has consulted for companies including EBay, HP Labs, and General Motors.
Pricing Details
The course fee covers program materials, parking, and includes daily breakfast, lunch, mid-morning/mid-afternoon break snacks, and all-day hot/cold beverage service.
We offer discounts for select constituents:
⸰ Civic Organizations
⸰ Group Sales of 3+
⸰ Custom Clients
⸰ Emory University Alumni
⸰ Emory University Staff & Faculty
Please contact our Learning Advisor, Tammie Long, for more information about our special pricing or to receive your code before you register. Discounts cannot be combined.
⸰ Civic Organizations
⸰ Group Sales of 3+
⸰ Custom Clients
⸰ Emory University Alumni
⸰ Emory University Staff & Faculty
Please contact our Learning Advisor, Tammie Long, for more information about our special pricing or to receive your code before you register. Discounts cannot be combined.
