BUILDING A DATA-DRIVEN STRATEGY

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PROPEL BUSINESS FORWARD

Anticipate trends and catch the next wave of innovation by learning to identify, capture, and evaluate data. Building a Data-Driven Strategy for the Future challenges you to examine current and emerging data science topics and explore the ways data and analytics are disrupting old business models and uncovering new opportunities for success.

  • Course Length

  • Typical Class Size

    For leaders requiring insight in business analytics

  • Course Investment*

    Includes 20% Career Booster discount

Course Takeaways

  • Effective Strategy

    Develop a leader’s perspective on how to use current and emerging trends in data science to build effective business strategies.

  • Data-driven Innovation

    Explore how data and analytics are driving new business models and disruption and how to harness that power to your organization’s advantage.

  • Future Forecasting

    Learn how data and analytics can be used in everyday operations to help you anticipate and take advantage of upcoming industry shifts.

Step Up Your Skills

Explore what analytics and data science can do for your organization through a short course in data-driven strategy.
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How It Works

This online course will deliver 12 hours of interactive, synchronous "classroom" learning (8am-12pm each class day) and 4 hours of asynchronous content you consume in between online class sessions.

Teams of 3 or more that attend this course will receive a complimentary add-on workshop (60-90 minutes) with Professor David Schweidel that is personalized for your team to gain deeper insight into your customers and build customer profiles.

  • Understanding Data & Strategy

    Explore how analytics can be used to drive new business innovation and the role it plays in effective organizational decision making. You will develop a business strategy that effectively leverages available data and business analytics and understand the interplay between effective data strategy with security and privacy concerns.

  • Data & Marketing

    Consumer data is more available now than ever. Learn how to leverage date to rethink the customer journey and explore opportunities in mobile marketing.

  • Data Visualization

    Make data work for you by learning data visualization techniques that make your data more relevant and accessible to a wider audience.

  • New & Next

    Understand the future of business led by analytics and data-driven business processes. You will uncover the power of analytics and how they drive machine learning and predictive modeling and explore the role that data plays in developing artificial intelligence and business applications for this new technology.

Featured Instructors

  • Marrying Technology and Strategy

    Anandhi Bharadwaj

    Anandhi Bharadwaj is an information systems expert who brings a wide range of development and executive training experience to the classroom. Her research focuses on how information technology impacts organizations, understanding the business value of IT, internet commerce, and the effect of knowledge management technologies.
    Women in Coding

  • Big Business in Big Data

    David Schweidel

    David A. Schweidel is a marketing professor with expertise in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. He has consulted for companies including EBay, HP Labs, and General Motors.

Go Further With Data

Today’s top executives need insight into the world of business analytics and data science. This course is ideal for modern executives who are increasingly reliant upon analytics to set and execute highly effective, forward-moving strategies.
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Fill out the form below to download a course brochure and learn more.

Pricing Details

The course fee covers program materials, parking, and includes daily breakfast, lunch, mid-morning/mid-afternoon break snacks, and all-day hot/cold beverage service.

We offer discounts for select constituents:
⸰ Civic Organizations
⸰ Custom Clients
⸰ Emory University Alumni
⸰ Emory University Employees
⸰ Emory Healthcare Employees

Group Discounts: Organizations are eligible for a group pricing package for sending multiples participants through our in-person and online programs over the course of a year. Please contact us for more information about our special pricing or to receive your code before you register.

Employer Tuition Assistance: Does your employer offer tuition assistance? We can provide justification letters that you can download/edit and send to your supervisor to request tuition assistance.

Segal AmeriCorps Education Award: AmeriCorps members are eligible to receive the Segal AmeriCorps Education Award. The award can be used to pay current educational expenses for Emory Executive Education programs.

Please contact our Learning Advisor, Tammie Long, for more information about our special pricing or to receive your code before you register. Discounts cannot be combined.
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