AI is reshaping how brands understand customers, personalize experiences, and optimize performance. This course shows you when, where, and how to use AI to move key marketing metrics. Learn to boost engagement, enhance targeting, analyze content and performance patterns, and uncover insights traditional tools can’t reach—giving your marketing strategy a measurable competitive edge.
CONTINUING EDUCATION & PROFESSIONAL DEVELOPMENT
AI-Powered Marketing Advantage
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Number of Sessions
Online: April 21-22, 2026 -
Number of Hours
Two 2-hour sessions (10:00a.m.-12:00p.m. ET) -
Course Investment
AI Applications in Marketing
How It Works
AI Applications in Marketing gives marketing professionals a clear, practical understanding of how AI can enhance strategy, improve targeting, and uncover deeper customer insights. Grounded in core marketing frameworks and delivered in an accessible, non-technical format, the course explores real-world applications across the customer journey and emerging tools like synthetic data. Participants leave with a stronger grasp of where AI adds value, how to evaluate its limitations, and how to apply it to drive smarter, more effective marketing decisions.
AI Applications in Marketing
Learning Objectives
Understand the role that AI plays in marketing throughout the customer journey.
Evaluate the appropriateness of AI for improving marketing performance.
Recognize the limitations associated with AI solutions applied to marketing problems.
Understand the value of data and feedback loops in improving the performance of AI applied to marketing.
Instructor Spotlight
David Schweidel
David Schweidel is a Professor of Marketing and an expert in customer analytics and social media intelligence. His award-winning research uses statistical models to understand customer behavior and has been published in top marketing journals. A former “Top 40 Under 40” scholar, he has consulted for companies such as eBay, HP Labs, and General Motors and is the author of Social Media Intelligence and Profiting from the Data Economy.
Emory Executive Education Credentials
Upon successful completion of a course or a certificate you will earn a digital badge that will be emailed to you directly. You can showcase your Emory Executive Education credentials by adding your digital badge to your email signature, resume, personal website, Facebook, Twitter, or LinkedIn. These digital badges represent a visual certification that is embedded with data and will allow future employers to gain a better understanding of what you have learned.
