The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs.
Consumer Behavior Theory Meet Advanced Marketing Practice
Marketing Curriculum Timeline
| Fall | Spring | Summer | |
|---|---|---|---|
| Year 1 |
|
Core/Area coursework | Research paper |
| Year 2 |
|
Core/Area coursework | Research paper |
| Year 3 |
|
Dissertation proposal | Dissertation proposal |
| Year 4 |
|
|
Dissertation research |
| Year 5 | Dissertation research |
|
Faculty and Published Work
The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and/or provide advanced tools for marketing practice. The faculty publishes widely and many faculty members are members of the review boards of leading journals such as Management Science, Marketing Science, and the Journal of Marketing Research.
Marketing Faculty
Marketing PhD Students
