PhD in Marketing

Consumer Behavior Theory Meet Advanced Marketing Practice

The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs.

Marketing Curriculum

BEHAVIORAL MARKETING TRACK

  • MKT 741 – Marketing Strategy
  • MKT 742 – Marketing Topics
  • MKT 743 – Customer Management
  • MKT 744 – Empirical Models in Marketing
  • BUS 701 – Survey of Business Research Methods
  • BUS 704 – Masters Teaching Program
  • Five methods courses covering ANOVA, regression, or similar
  • One graduate Level courses in Psychology, Statistics or Economics
  • TATTO 600 – Laney Graduate School Teaching Workshop
  • TATTO 605 – (Teaching Assistantship)
  • TATTO 610 – (Teaching Associateship)
  • JPE 600 – Jones Program in Ethics Training and Workshops

 

QUANTITATIVE MARKETING TRACK

  • MKT 741 – Marketing Strategy
  • MKT 742 – Marketing Topics
  • MKT 743 – Customer Management
  • MKT 744 – Empirical Models in Marketing
  • BUS 701 – Survey of Business Research Methods
  • BUS 704 – Masters Teaching Program
  • ECON 500 – Microeconomic Theory I
  • ECON 520 – Probability and Statistics
  • ECON 521 – Econometric Methods
  • ECON 526 – Quantitative Methods
  • ECON 721 – Advanced Econometrics
  • One additional research methods course
  • TATTO 600 – Laney Graduate School Teaching Workshop
  • TATTO 605 – (Teaching Assistantship)
  • TATTO 610 – (Teaching Associateship)
  • JPE 600 – Jones Program in Ethics Training and Workshops

Faculty and Published Work

The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and/or provide advanced tools for marketing practice. The faculty publishes widely and many faculty members are members of the review boards of leading journals such as Management Science, Marketing Science, and the Journal of Marketing Research.

Emory Marketing Analytics Center

Analytics

The marketing department devotes considerable resources to the Emory Marketing Analytics Center (EmoryMAC). This center provides opportunities to interface with and develop research projects using data from major Atlanta-based firms. EmoryMAC is devoted to creating and disseminating findings and techniques that improve marketing performance. It is a cutting-edge academic research group focused on advancing the field of Marketing Analytics.

Marketing Faculty

Pursuing a PhD in Marketing

Are you ready to take the next step in earning a PhD from Emory? Do you have questions about our PhD program?