PhD in Marketing

Consumer Behavior Theory Meet Advanced Marketing Practice

The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs.

Marketing Curriculum

  • Year 1

  • Fall

    Core/Area Coursework & Survey of Business Research Methods
  • Spring

    Core/Area Coursework
  • Summer

    Summer Research Paper
  • Year 2

  • Fall

    Core/Area Coursework, Laney Graduate School Teaching Workshop & Jones Program in Ethics Training and Workshops
  • Spring

    Core/Area Coursework
  • Summer

    Summer Research Paper
  • Year 3

  • Fall

    Dissertation Proposal & Teaching Assistantship
  • Spring

    Dissertation Proposal
  • Summer

    Dissertation Proposal
  • Year 4

  • Fall

    Dissertation Proposal, Candidacy & Teaching Associateship
  • Spring

    Dissertation Research & Masters Teaching Program
  • Summer

    Dissertation Research
  • Year 5

  • Fall

    Dissertation Research
  • Spring

    Dissertation Defense
  • Graduation

Faculty and Published Work

The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and/or provide advanced tools for marketing practice. The faculty publishes widely and many faculty members are members of the review boards of leading journals such as Management Science, Marketing Science, and the Journal of Marketing Research.

Emory Marketing Analytics Center

Analytics

The marketing department devotes considerable resources to the Emory Marketing Analytics Center (EmoryMAC). This center provides opportunities to interface with and develop research projects using data from major Atlanta-based firms. EmoryMAC is devoted to creating and disseminating findings and techniques that improve marketing performance. It is a cutting-edge academic research group focused on advancing the field of Marketing Analytics.

Marketing Faculty

Marketing PhD Students

Pursuing a PhD in Marketing

Are you ready to take the next step in earning a PhD from Emory? Do you have questions about our PhD program?