Yeohong Yoon

Yeohong Yoon is a doctoral student in Marketing at Emory University's Goizueta Business School, working with Daniel McCarthy. He studies innovation and its societal impact, examining how new products, services, policies, and business models influence consumer behavior and decision-making. His research emphasizes the role of marketing in ensuring that innovation leads to better markets and a better world. Yeohong leverages large-scale real-world data—including credit card transactions, mobile logs, and GPS data—and conducts field experiments in collaboration with firms to uncover actionable insights.