Faculty and Research

Emory Marketing Analytics Center

Real Data Real Results

The Emory Marketing Analytics Center (EmoryMAC) is a cutting edge academic research group focused on advancing the field of marketing analytics.

The Future of Marketing

Emory Business Magazine

Coffee with… Michael Lewis and Michelle Andrews

In a past issue of Emory Business magazine, Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, discuss the impact of branding, the value of the human mind, and why mobile marketing is not the endgame.

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Real Companies Real Experience

Partners play a critical role in EmoryMAC research, data-driven student projects, and other collaborative endeavors.