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Faculty and Research
Emory MarketingAnalytics Center
Real DataReal Results
The Emory Marketing Analytics Center (EmoryMAC) is a cutting edge academic research group focused on advancing the field of marketing analytics.
Marketing Analytics Center
An Eye to Research
EmoryMAC is devoted to creating and disseminating findings and techniques that improve marketing performance. We are, at heart, a cutting edge academic research group focused on advancing the field of Marketing Analytics. To this end, EmoryMAC will develop state-of-the-art decision support models and analyses that rely on empirical data and statistical approaches to support firms' explanatory and predictive efforts.
A Focus on Teaching
EmoryMAC trains students and executives to better leverage technologies and processes, along with fact-based management to inform their decisions and performance. A major goal of the EmoryMAC is to educate undergraduate, graduate, and executive students to better manage the various quantitative approaches to data management, usage, and dissemination. This is accomplished through coursework in both degree and non-degree programs and in placement efforts. In our classrooms, we offer a series of quantitative courses that introduce students to various statistical and field-based testing approaches involving both primary and secondary data.
Opportunities to Connect
In the marketplace, we collaborate with firms to create internship and placement opportunities. We also hold an annual conference that brings the practitioner community to Emory to network and learn about recent and cutting edge developments in the field of marketing analytics. Our goal is to make Emory a place that creates knowledge, connects practitioners, and trains students. EmoryMAC provides a community (real and virtual) where practitioners, students and faculty can connect.
The Future of Marketing
Emory Business Magazine
Coffee with… Michael Lewis and Michelle Andrews
In a past issue of Emory Business magazine, Michael Lewis, associate professor of marketing, and Michelle Andrews, assistant professor of marketing, discuss the impact of branding, the value of the human mind, and why mobile marketing is not the endgame.