Hanyu Zhang

Hanyu is a PhD Candidate in Quantitative Marketing at the Goizueta Business School, Emory University. She will be on the 2025/2026 academic job market.

Hanyu is an empirical marketing scientist interested in applying statistics, economics, and computer science to model complex, rich, unstructured relational data—such as graphs, networks, and dyadic interactions—to address contemporary marketing problems.

Her research spans two complementary streams. The first focuses on developing and applying graph-based deep learning and artificial intelligence methods to generate customer insights and value predictions in networked marketing contexts, ranging from online social networks to offline mobility networks. The second seeks to uncover the mechanisms that shape consumer behavior within relational and networked environments. Across both streams, I work with large-scale panel data that capture rich behavioral, relational, and contextual information.