Customer Lifetime Valuation

• Bachelor's degree and a strong undergraduate academic record
• Mid to senior-level professional ready to move into a more strategic role
• Willingness to fully engage and contribute in the classroom
• Awareness and appreciation of the value of a room full of diverse perspectives

International applicant eligibility:

• If you live in the country and can provide your Visa or Permanent Resident information in the application you can enroll in Emory Executive Education courses offered in-person, online or hybrid. If you live outside the US, you can only enroll in our courses if offered online.

Daniel McCarthy, assistant professor of Marketing, discusses the importance of customer value and how to measure this data and manage it over time to gain a better understanding of a company's relationship with its customers.

[Professor McCarthy] has a unique skill set that is becoming more and more relevant to lots more companies in the recent years. He has the tools and strategies for what to look for in evaluating profitability of customers and has a great balance of laymen terms and also in-depth formulas to help harvest your understanding of customer lifetime value. His techniques have also unlocked my ability to analyze our customers from multiple different approaches, and he uses many real life and real time examples with public company data which makes things super relevant to the real world.

I would most definitely recommend this course to others and I think that anybody looking to get into the startup space or work for any subscription business will benefit the most.

Daniel McCarthy's research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His research interests include customer-based corporate valuation, which he popularized, customer lifetime value, limited data problems, data privacy, and the marketing/finance interface. He is also actively researching the causal effect of actions and events on customer purchase behavior.

*Emory Executive Education offers special pricing for select constituents:
Goizueta Business School Alumni/Faculty/Staff
Emory University Alumni/Faculty/Staff
Government and Nonprofit
Veterans
Please contact us for more information about our special pricing or to receive your code before you register. Discounts cannot be combined.

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