Wooyong Jo is a doctoral student in Marketing at Emory University's Goizueta Business School. Prior to joining Goizueta, Wooyong received his bachelor's degrees in both Business Administration and Applied Statistics and master's degree in Marketing from Yonsei University.

Wooyong's research interest lies in, but is not limited to: applying Dynamic Programming techniques in solving managerial problems; identifying the impact of market policy, regulation, and environment changes; studying social influence between customers and its impact on virtual (digital) goods consumption; and employing unstructured text data analysis (text-mining) to study consumer reviews.


  • Master's
    Yonsei University
  • Bachelor's
    Yonsei University