Wooyong Jo is a PhD candidate in Marketing at Emory University’s Goizueta Business School. His research interests broadly encompass managerial issues related to influencer marketing, digital marketing strategies, public policy, and consumer welfare. His dissertation research focuses on developing an empirical model to understand how consumers watch live streaming content and how viewing of streaming content affects consumer responses towards endorsed products. In addition, his recent work that identified unintended consequences of consumer protection laws has been published at a prestigious journal in marketing field; Marketing Science (publication link displayed to the right). He will be available on the job market for faculty positions in business schools that start in the academic year of 2022.