HyunKyung Lee

Hyunkyung is a PhD Candidate in Information Systems and Operations Management at Goizueta Business School of Emory University. She holds a Master's degree in Management Engineering from KAIST and a Bachelor's degree in Industrial Engineering from Yonsei University. Prior to joining the program, she co-founded a tech start-up company that offers user behavioral analytics. She is interested in the areas related to online advertising, online consumer behavior, digital economy, and cloud computing. Her dissertation focuses on understanding the antecedents and consequences of ad-blocking technologies, an important emerging technological trend in the digital advertising ecosystem and the Internet economy.