Kyeongbin (KB) Kim

Kyeongbin ('KB') Kim is a 5th-year Quantitative Marketing PhD candidate at Emory University Goizueta Business School. Her research projects have mainly focused on customer base analysis, employing deep learning, causal inference, and statistical methods. Her research interests lie in customer management, privacy and valuation, public policy evaluation, and data-centric AI. She has been working on terabyte-scale credit card transactional data and user-level mobile location tracking data. Her work is published in Journal of Marketing Research. She is currently collaborating with a major pension fund to put customer-based revenue forecasts into practice, stemming from her ongoing projects. She earned a bachelor's degree in economics and a master's degree in statistics from Yonsei University in Seoul, Korea. Prior to her academic pursuits, she worked as a macroeconomic analyst at the government-affiliated organization.