Full-time MS in Business Analytics

ACADEMICS

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Full-Time, STEM-Designated MSBA Program

Transform Analytics Into Business Insights

Welcome to an immersive business analytics experience. In this MS in Business Analytics program, you’ll combine strong technical and quantitative training to develop advanced data science skills and comprehensive business acumen. In a project-driven learning environment, you'll learn beyond the boundaries of industries, fields, and geography to be able to leverage data to solve business problems in a data-driven world.

  • Academic Tracks

    AI in Business, Business Analytics, Marketing Analytics, Supply Chain Analytics

  • Months to a Masters Degree

  • Value for Money

    Among U.S. Programs (QS, 2025)

The Intersection of Business, Data, & Technology

  • Applied Academics

  • Gaining Skills & Confidence

Four Academic Tracks

Tracks: AI In Business, Business Analytics, Marketing Analytics, Supply Chain Analytics

Build a foundation in the fundamentals of business analytics—business statistics, business analytics, social network analytics, machine learning, data visualization, and designs analytics & optimization—then choose electives tailored to your areas of interest to complete a track. Tracks include: AI in Business, Business Analytics, Marketing Analytics, and Supply Chain Analytics.
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Real Data. Real Clients. Real World.

Business Analytics Practicum

Learn by doing. That’s the philosophy that drives our MS in Business Analytics program. You’ll work within a small team mentored by faculty to apply everything you learned in the program to devise a data-driven solution for a real client business problem. Projects conclude with an industry day where you’ll present the analysis and findings of your work to the firms that have shared their data.
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The Goizueta Difference

Goizueta Experts

  • Leading the Conversation

    Chellappa led the way on defining the term “Cloud Computing.” It’s no surprise he is leading the way in business analytics education. His expertise is in electronic markets, pricing, digital goods piracy, and economics of information security and privacy.
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  • Tackling Big Tech

    Prior to joining Goizueta, Todri developed award-winning, cross-platform advertising strategies for Google and co-founded a tech start-up with a new business model. She employs state-of-the-art quantitative modeling and machine-learning methodologies in her research and teaching.
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  • Exploring How Tech Changes Us

    A senior business intelligence engineer and consultant prior to joining academia, Adamopoulos researches how information systems and technological artifacts affect user behavior and transform business and society with a focus on personalization and mobile and social commerce.
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