MS in Business Analytics

Analytics Practicum

Real-World Data Science Experience

Solving real problems for real clients with real data. Learn by doing as you put your data science skills to the test in our MS in Business Analytics practicum course.

Serve as a Consultant. Deliver Results.

MSBA Capstone team

Overseen by our curriculum advisory board and your faculty, the business analytics capstone course provides valuable, real-world experience within an environment of support and mentorship. The skills and knowledge gained will be tested to the fullest as you work within a team to provide a viable business solution to a complicated business problem.

Clients range from Fortune 500 companies to small startups and cross a range of industries. You’ll combine your client’s proprietary firm data with other public data, including social media streams and use the skills and techniques developed in the MS in Business Analytics program to devise a solution your client may implement.

How the Analytics Practicum Project Works

You will work in a small team of student consultants, front-facing with a client, but supported by the Master's in Business Analytics program managing director and faculty. You will learn strategy consulting methodologies for breaking problems down and synthesizing recommendations as well as how to manage clients and meetings. At the end of the semester, you will be able to deliver the three core deliverables of a data science project: technical (code, cleansed data), dashboard visualization (Tableau, ggplot), executive deck (business result).

MSBA/xMSBA Analytics Practicum
Student teams use the industry standard CRISP-DM methodology for data mining integrated with Goizueta's proprietary COMPASS methodology for consulting projects. Client teams provide one business and one technical resource to provide business context, problem clarification, and data support.

Become a Sponsor

Do you have a good business question with complex analytical requirement and rich, multi-source, accessible data? We may be able to help. Let's talk.

Practicum Clients