Inyoung Chae is an Assistant Professor of Marketing at Goizueta Business School, Emory University, where she teaches digital and social media strategy to undergraduate and MBA students. She has a Ph.D. in Management from INSEAD. Chae's research interests are understanding consumers’ online behavior using statistical models. Her research covers a variety of areas in digital marketing such as online advertising, social media, and news media. Her work has been published in the Marketing Science and Journal of Marketing Research.
June 25, 2017ForbesInfluencer marketing leverages the authenticity embedded in the connections that influencers have with followers and friends on social media. But is it all positive when it comes to influencer marketing?
January 5, 2017INSEAD KnowledgeOne of the key game changers in the industry has been consumer empowerment, particularly access to information based on a case study exploring AccorHotels.
September 22, 2016emorybusiness.comGoizueta Business School welcomes many new faculty members in the Fall 2016. “I am both privileged and honored to help this group achieve new heights as researchers and educators,” said Kristy Towry, Vice Dean of Faculty and Research.