Biography
Professor Bharadwaj joined Goizueta after completing her PhD in Management Information Systems with a minor in Computer Science, from Texas A&M University. She also holds an MBA and a BS degree in Mathematics. Prior to pursuing her doctoral studies, Anandhi worked as an information systems consultant at NIIT, a worldwide IT consulting firm, and was responsible for IT systems development and executive training.
Anandhi's research examines the adoption, use, and impact patterns associated with technological change. Her work has made impactful contributions in the areas of business value and impact of information technology, digital business strategies, healthcare technologies, and technology outsourcing. In her dissertation research, she proposed an artificial intelligence (AI) based architecture for dynamic scheduling based on an analysis of cardiac catheterizations in a large hospital in Texas. The hybrid system architecture combined opportunistic planning with reason maintenance.
Anandhi previously served as the Vice Dean of Faculty and Research. She has also served as Department Editor for the IS track in Management Science, Senior Editor for Information Systems Research, and Associate Editor of MIS Quarterly and the Journal of AIS. Her research has been published in journals such as Management Science, Information Systems Research, MIS Quarterly, Organization Science Journal of MIS, Production and Operations Management, HBR, and IEEE Transactions on Engineering Management.
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Education
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BS in Mathematics; Statistics and PhysicsMadras University
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Masters (Post Graduate Diploma) in ManagementInstitute of Rural Management , Gujarat, India
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PhD in Information SystemsTexas A&M University
Drug Abuse and the Internet: Evidence from Craigslist
[PDF] from informs.org Find it @ Emory Business method innovation in US manufacturing and trade
Using text analysis of business method patents, we show that business method innovation in the U.S. manufacturing and trade sectors is aimed primarily at improving the business operations that support the sales of tangible products—that is, how the firm targets customers, manages product delivery, or enhances the product through service offerings. We then evaluate the effect of having business method innovation, as evidenced by patents, on a firm’s value. Leveraging the exogenous shock of the State Street ruling, which first recognized business methods as a patentable category of innovation, we identify a set of firms that possess business method patents and a matched set of comparable firms without such patents. Then, using a difference-in-differences with firm fixed effects model on the matched sample, we show that the valuation of the former set of firms increased by 9% after State Street, as measured by Tobin’s q. We further show that (1) business method innovators in the manufacturing sector gained a 7% increase, whereas business method innovators in the trade sectors gained a 25% increase; and (2) only firms with broader innovation scope—that is, business method innovations covering the range of customer targeting, product delivery, and service support of products—experienced a significant (18%) value bump.
This research provides evidence that business method innovation in the manufacturing and trade sectors primarily involves innovating in business operations that support product sales. Our work also provides empirical support for the proposition that engaging in business method innovation drives manufacturing and trade firms’ market performance.