Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. In her research, Professor Cui investigates how operations strategies create and deliver value in companies' digital transformation. Specifically, she studies how digitization reshapes how companies compete and operate. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by the media, including NPR, NPR Marketplace, Financial Times, Fox News, Fortune Magazine, and HBR.


  • PhD
    Northwestern University, Kellogg School of Management
  • BSc
    Tsinghua University

In the News

  • February 15, 2020
    China is a manufacturing superpower, supplying both critical equipment and items of convenience. With some of the country’s citizens unable to report to work and exports curtailed, there are already shortages that have some companies worried. Amazon, for instance, is reportedly already stockpiling orders of Chinese-made products. And health care officials warn that protective medical equipment is already becoming scarce, as demand in China outweighs the amount the country can supply. “Anything related to manufacturing is disrupted,” says Ruomeng Cui, assistant professor of information systems & operations management at Emory University’s Goizueta Business School. “That ranges from tech products to toys to auto parts.”
  • February 14, 2020
    Phase one of the trade deal was supposed to reopen the Chinese market to American farmers, but they’re still not sending produce to China because neither demand nor buying power are not there. That’s especially bad news for American soy farmers anxious to get their produce back into the Chinese market. Many experts have been comparing the COVID-19 coronavirus outbreak to the SARS epidemic in 2003. But Ruomeng Cui, assistant professor of information systems and operations management at Emory University, said while SARS isn’t a bad reference point, this seems vastly different. “I would predict the impact of coronavirus on the Chinese economy to be broader and more profound, compared to SARS,” she said.
  • July 16, 2020
    TULSA, Okla. — Research shows women are shouldering the burden of the coronavirus pandemic far more than men when it comes to distance learning, childcare and household labor. Dr. Ruomeng Cui from Emory University, along with researchers from Harvard University, studied a large database where scholars submit papers they are working on and found productivity among male researchers increased 35 percent during the lockdown, while productivity for female researchers stayed flat or dropped.
  • November 6, 2019
    CATO Institute
    Discrimination has become an important issue in the recent development of sharing‐​economy marketplaces. Previous studies raise serious concerns over racial discrimination on Airbnb, showing that guests with African American–sounding names are 16 percent less likely to be accommodated relative to identical guests with white‐​sounding names. Many African American users have expressed frustration on social media about how they were allegedly denied booking requests by Airbnb hosts because of their race.
  • September 22, 2019
    The Robin Report
    E-commerce brands’ business models are getting more interesting. If you are an investor, these are fundable businesses.