Biography

Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. In her research, Professor Cui investigates how operations strategies create and deliver value in companies' digital transformation. Specifically, she studies how digitization reshapes how companies compete and operate. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by the media, including NPR, NPR Marketplace, Financial Times, Fox News, Fortune Magazine, and HBR.

Education

  • PhD in Operations Management
    Northwestern University, Kellogg School of Management
  • BSc in Industrial Engineering
    Tsinghua University

Businesses that experience delivery outages feel long-term impact

The Business Journals
Recent research co-authored by Emory University professor Ruomeng Cui shows that the ability to deliver products to customers quickly and efficiently impacts revenue and retention rates directly and significantly. And if the delivery quality drops or is interrupted, even for a short time, businesses risk losing some customers to a competitor for a long time.

Delivery partnerships key for online sellers

Emory Business
How much should logistics matter to online retail platforms?
Plenty, says Goizueta’s Ruomeng Cui. In fact, forward-thinking organizations would do well to factor logistics into the integral design of their strategy. And that’s because, according to her new research, the ability to deliver products to customers in a manner that is both timely and efficient has a direct and significant impact on revenue and retention rates.

Gender Inequality in Research Productivity During the COVID-19 Pandemic

SSRN
We study the disproportionate impact of the lockdown as a result of the COVID-19 outbreak on female and male academics' research productivity in social science. The lockdown has caused substantial disruptions to academic activities, requiring people to work from home. How this disruption affects productivity and the related gender equity is an important operations and societal question. We collect data from the largest open-access preprint repository for social science on 41,858 research preprints in 18 disciplines produced by 76,832 authors across 25 countries over a span of two years.

Value of High-Quality Logistics: Evidence from a Clash Between SF Express and Alibaba

PubsOnLine
Consumers regard product delivery as an important service component that influences their shopping decisions on online retail platforms. Delivering products to customers in a timely and reliable manner enhances customer experience and companies’ profitability. In this research, we explore the extent to which customers value a high-quality delivery experience when shopping online.

Reducing Discrimination with Reviews in the Sharing Economy: Evidence from Field Experiments on Airbnb

PubsOnLine
Recent research has found widespread discrimination by hosts against guests of certain races in online marketplaces. In this paper, we explore ways to reduce such discrimination using online reputation systems. We conducted four randomized field experiments among 1,801 hosts on Airbnb by creating fictitious guest accounts and sending accommodation requests to them.

Learning from Inventory Availability Information: Evidence from Field Experiments on Amazon

PubsOnLine
Many online retailers provide real-time inventory availability information. Customers can learn from the inventory level and update their beliefs about the product. Thus, consumer purchasing behavior may be impacted by the availability information.

Oversight and Efficiency in Public Projects: A Regression Discontinuity Analysis

PubsOnLine
In the United States, 42% of public infrastructure projects report delays or cost overruns. To mitigate this problem, regulators scrutinize project operations. We study the effect of oversight on delays and overruns with 262,857 projects spanning 71 federal agencies and 54,739 contractors.

Information Sharing in Supply Chains: An Empirical and Theoretical Valuation

PubsOnLine
We provide an empirical and theoretical assessment of the value of information sharing in a two-stage supply chain. The value of downstream sales information to the upstream firm stems from improving upstream order fulfillment forecast accuracy.