Biography
Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. In her research, Professor Cui investigates how operations strategies create and deliver value in companies' digital transformation. Specifically, she studies how digitization reshapes how companies compete and operate. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by the media, including NPR, NPR Marketplace, Financial Times, Fox News, Fortune Magazine, and HBR.
Education
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PhDNorthwestern University, Kellogg School of Management2014
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BScTsinghua University2009
In the News
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February 15, 2020FortuneChina is a manufacturing superpower, supplying both critical equipment and items of convenience. With some of the country’s citizens unable to report to work and exports curtailed, there are already shortages that have some companies worried. Amazon, for instance, is reportedly already stockpiling orders of Chinese-made products. And health care officials warn that protective medical equipment is already becoming scarce, as demand in China outweighs the amount the country can supply. “Anything related to manufacturing is disrupted,” says Ruomeng Cui, assistant professor of information systems & operations management at Emory University’s Goizueta Business School. “That ranges from tech products to toys to auto parts.”
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February 14, 2020MarketplacePhase one of the trade deal was supposed to reopen the Chinese market to American farmers, but they’re still not sending produce to China because neither demand nor buying power are not there. That’s especially bad news for American soy farmers anxious to get their produce back into the Chinese market. Many experts have been comparing the COVID-19 coronavirus outbreak to the SARS epidemic in 2003. But Ruomeng Cui, assistant professor of information systems and operations management at Emory University, said while SARS isn’t a bad reference point, this seems vastly different. “I would predict the impact of coronavirus on the Chinese economy to be broader and more profound, compared to SARS,” she said.
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July 16, 2020FOX23TULSA, Okla. — Research shows women are shouldering the burden of the coronavirus pandemic far more than men when it comes to distance learning, childcare and household labor. Dr. Ruomeng Cui from Emory University, along with researchers from Harvard University, studied a large database where scholars submit papers they are working on and found productivity among male researchers increased 35 percent during the lockdown, while productivity for female researchers stayed flat or dropped.
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February 15, 2020FortuneThe impact of the coronavirus extends far beyond health; it is also disrupting global supply chains and, as a result, international economies.
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February 14, 2020MarketplaceThe spread of the coronavirus is expected to slow down the trade deal between the U.S. and China and the predicted economic impact of that deal for both nations.
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November 6, 2019CATO InstituteDiscrimination has become an important issue in the recent development of sharing‐economy marketplaces. Previous studies raise serious concerns over racial discrimination on Airbnb, showing that guests with African American–sounding names are 16 percent less likely to be accommodated relative to identical guests with white‐sounding names. Many African American users have expressed frustration on social media about how they were allegedly denied booking requests by Airbnb hosts because of their race.
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November 11, 2019Financial TimesAlibaba's annual Singles' Day shopping event.
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September 22, 2019The Robin ReportE-commerce brands’ business models are getting more interesting. If you are an investor, these are fundable businesses.
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September 20, 2019INFORMS Resoundingly Human Podcast SeriesWith online retailers like Amazon delivering nearly everything often within a day or two of ordering it, what happens if access to expedited shipping were to suddenly and unexpectedly stop?
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March 25, 2019Atlanta Business ChronicleRecent research co-authored by Emory University professor Ruomeng Cui shows that the ability to deliver products to customers quickly and efficiently impacts revenue and retention rates directly and significantly.
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November 1, 2018Harvard Business Review ChinaHow online retail platforms compete over logistics strategy.
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September 6, 2017KelloggInsightSocial media data can help predict consumer demand, and using advanced algorithms is key to the improvements.
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June 6, 2017KelloggInsightWhat can predict a deal’s success? When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
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March 2, 2017U.S. National Public RadioAirbnb has come under fire in the last year following reports that hosts are less likely to rent to African-Americans compared to whites. New research looked at ways to address the discrimination.
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February 27, 2017Harvard Business ReviewThe sharing economy has a discrimination problem. Studies have shown that the sharing economy isn’t as open as we think.