Andrews’ research on digital marketing and field experiments has been published in a number of leading journals including Marketing Science, Management Science, the Journal of Marketing, Strategic Management Journal, and Harvard Business Review.
March 14, 2016Brit + CoThe reason: Crowded subways cause people to turn inward, away from the crowds, and immerse themselves in their mobile phones. “Nowadays a smartphone is a good way to mentally escape from physically crowded environments,” researcher Michelle Andrews of Emory University explains. “As a result, people are more involved with their smartphones and may pay more attention to incoming mobile ads when they are in crowded areas.” So snapping up that perfect bag when riding to work on a crowded train? Totally not your fault...
January 13, 2017Knowledge @ WhartonAs the level of crowdedness in people’s immediate context keeps increasing, people are more likely to accept and redeem offers coming on their mobile devices.
February 20, 2016Daily MailMichelle Andrews of Emory University, Xueming Luo of Temple University, Zheng Fang of Sichuan University, and Anindya Ghose of New York University teamed up with a cellphone service provider to analyse the mobile behaviours of subway riders...