Jamie Anne Harrell

Jamie Anne Harrell

Business Intelligence & Analytics Lead


Jamie Anne Harrell (she/her) is the business intelligence and data analytics lead at Goizueta Business School where she earned her MBA in 2016. Jamie leads the financial reporting and analytics department at Goizueta, and is responsible for the school’s operational data analytics strategy. She and her team designed and continuously improve the school data warehouse, reports, and visualizations that enable our leadership team to make data informed decisions.

With over 20 years of experience in the hardware and software industry, Jamie has held VP positions in two public companies and has co-founded and sold two self-funded software startups. After selling her first company to MIVA Inc., Jamie served as the vice president and general manager of the MIVA Small Business Solutions division, a provider of e-commerce software for online retailers. Holding P&L responsibility, Jamie was responsible for the business turnaround and sale of the division to a private equity group. Subsequently, while vice president of product at Inuvo, Inc., she was responsible for the ALOT applications marketing business, where she managed $25 million in annual revenue and the search partner relationship with Google. Additionally, she holds 3 patents on data allocation algorithms on shared communications networks.

Jamie was the first openly transgender graduate of Goizueta Business School. She is a keynote speaker on diversity, equity and inclusion, and also speaks on technical topics including higher education data analytics strategy (NACUBO Analytics Conference, 2019). Her DE&I speaking events have included moderating Goizeuta’s Out in Business panel, and keynote session at the Atlanta Women Who Code affiliated conferences in 2017 and 2018 (WeRise), and 2019 (Refactr.Tech). Notably, she was the keynote speaker at The Center for Civil and Human Rights / LGBT Institute’s Diversity in Business Forum in 2017.

In 2018 Jamie received the prestigious Atlanta Business Chronicle inaugural Diversity and Inclusion award for Outstanding Voice, and in 2019 she was named Transgender Advocate of the Year at Emory University. As a community organizer, she also volunteers to run the Atlanta Trans Social Group.

Jamie was past PTA co-president at her daughter’s elementary school, is the proud parent of two wonderful daughters, Sparrow Nicole and Anna-Christina Harrell. She is a self-produced musician with her debut instrumental album “Memories of Home” released on December 21, 2020.


  • MBA
    Emory University
  • Bachelor in Computer Engineering
    Georgia Institute of Technology