Prior to his role in business development, Sherezad's career had never required extensive analytical work. But when he was assigned to a project focusing on marketing analytics, he was thankful for his Goizueta experience.
"The first thing I did was reference the information from my marketing analytics course and call my marketing professor at Goizueta," says Sherezad. "He guided me through the entire eight-month project and even came to meet with the marketing and finance team, where he showed us all the ways we could look at the customer lifetime value."
For Sherezad, this project transformed how he viewed marketing and helped him become a more balanced and valuable business development professional.