Fast Company
December 19, 2023
Ahead of the filmâs December 22 release, NBCUniversalâs Creative Impact Lab partnered on a campaign with the International Bird Rescue.
Atlanta Journal Constitution
August 11, 2021
Wesley Longhofer, a professor at Emoryâs Goizueta Business School focused on the intersection of business and society, said some organizations like Greenpeace have found success using provocative ads to force major changes at companies. Theyâve done this by compiling compelling evidence and working with corporations to clean up their supply chains, he said. âBut if youâre too antagonistic itâs easy for a corporation to either ignore you or play defense,â he said. âThat tends to be less effective than getting corporations to engage in the kinds of change that youâre calling for.â
Business Insider
May 8, 2021
Wesley Longhofer, a professor of organization and management at Emory University Goizueta Business School, said Coca-Cola is no stranger to taking stances on racial-justice issues, going back to 1964, when it got white Atlantans to turn out for an event in honor of Martin Luther King Jr. He said the companyâs cachet can make it a focus for activists. âSocial-movement organizations oftentimes will target these iconic brands because they know these brands care about reputation, but also just to raise awareness,â he said.
Quartz
January 12, 2021
"'Corporations have an obligation to respect human rights,â says Longhofer. âOver the last 10 years, more companies are trying to develop HR frameworks that follow the UN guiding principles,' a non-binding 2011 international framework asserting companies must respect and protect human rights, and offer remedies for parties if violations occur. Companies such as Unilever, for example, now have extensive human rights policies and report on their compliance with the UN principles (pdf)âalbeit with mixed success."
Ensia
September 24, 2020
"To be sure, companies need profits to survive, and our current stage of capitalism has delivered wealth and innovation to many. But at what cost? It has lifted millions of people around the world out of poverty just to put so many of them on the brink of falling back into it and irreparably damaged Earth in the process."
Emory Magazine
June 1, 2020
"Forget the genie in a bottle. For Wesley Longhofer, itâs all about the âGiniâ in the smokestack. An associate professor of organization and management in Emoryâs Goizueta Business School, Longhofer has adapted the Gini index â which usually measures wealth distribution â to evaluate the disproportionality of carbon emissions across a nationâs power plants. The higher the number, the fewer the plants accounting for the bulk of that countryâs emissions."
Washington Post
July 7, 2017
He and two colleagues, coauthors Wesley Longhofer of Emory University and Don Grant of the University of Colorado at Boulder, decided to focus on the electricity sector, given its massive contributions to global greenhouse gas emissions. They drew on a database of nearly 20,000 fossil fuel-burning power plants â relying on coal, gas or liquid fossil fuels â in 161 nations around the world.