The Roberto C. Goizueta Center for Entrepreneurship & Innovation

Peachtree Minority Venture Fund

A million-dollar venture capital fund Focused exclusively on Black, LatinX, and Native American founders

Underrepresented minority founders receive less than 3% of US venture capital investment. A large part of that issue is that typical venture capital investors are White/Asian and have very little exposure to underrepresented minority markets. Peachtree seeks to play a role in changing these narratives.

Our Goals

  • Equity Investments

    Provide equity investments into underrepresented minority founded businesses as well as provide those founders access to the unique resources available at Goizueta and its extended ecosystem.
  • Diversity of Perspectives

    Expose students from a variety of racial, ethnic, and socio-economic backgrounds to the strengths and pain points of underrepresented minority founders.
  • Experiential Learning

    Create an experiential learning opportunity for Goizueta students to learn about venture capital investing by allowing students to make decisions about real businesses with real money.

Peachtree Minority Venture Fund is a student-run venture capital fund housed in The Roberto C. Goizueta Center for Entrepreneurship & Innovation at Emory University’s Goizueta Business School. Peachtree is the only student-run venture capital fund that focuses exclusively on making equity investments into underrepresented minority entrepreneurs (Black, LatinX, Native American). Students source companies, conduct due diligence, and make investment recommendations to the Peachtree Investment Committee which is made up of Goizueta faculty, staff, and alumni. Peachtree was funded by the Goizueta Business School endowment and utilizes an “evergreen” structure, recycling all proceeds for reinvestment.

Peachtree Minority Venture Fund

Access to capital has always been a problem for underrepresented minority entrepreneurs (URM) entrepreneurs​.

  • Persistent low wealth in Black, Latinx, and Native American communities equals less access to personal or friends-and-family funding for startups.
  • African American entrepreneurs are rejected for loans at a rate nearly 20% higher than white entrepreneurs.
  • Only 1% of VC-backed founders are Black, and less than 2% are Latinx. A lack of diversity at venture capital firms may be contributing to a lack of access to funding for URM entrepreneurs.

Over the last decade, U.S. venture capital investments quadrupled, but this effect has not benefited URM.

  • Venture capital is one of the chief growth mechanisms utilized by small businesses. Venture capital allows outside investors to put their stamp of approval on a business allowing it to scale its operations and increases its marketplace reach.
  • Unfortunately, many of the same systemic issues that exist in other parts of society prevent URM entrepreneurs from making the kinds of connections in the venture capital ecosystem necessary for investment.
  • Women and minority founders receive less than 3% of capital investments. Only 1% of VC-backed founders are Black, and less than 2% are Latinx.

Student Roles

Peachtree Minority Venture Fund will be run as a course through the Center for Entrepreneurship & Innovation. Students will apply for a role in the fund and receive both technical venture capital investing training as well as a curriculum focused on underrepresented minority entrepreneurship and bias.

  • Set annual strategy for the Peachtree Minority Venture Fund (i.e., decide on meeting times, management team and analyst expectations, and goals for the year)
  • Lead and set agenda for monthly CEI Leadership meetings
  • Lead and set agenda for monthly fund meetings (MPs, SA, and analysts)
  • Represent Peachtree at external and internal events
  • Provide guidance for sourcing and due diligence questions
  • Communicate and uphold relationships with Advisory Board
  • Work with Advisory Board Chair on annual meeting planning
  • Create Public Annual Report

This group meets weekly. Managing partner areas include Chief Operating Officer, Head of Education/Curriculum, Marketing and Recruitment, Deal Sourcing and Portfolio Management

Senior Associates will lead teams of 2-3 analysts in deal sourcing and due diligence. As such, they will serve as the main point of contact for founders, lead company and market research efforts, and spearhead creation of presentation materials. The MP-Deal Sourcing will take the lead on sourcing deals, however Senior Associates are expected to assist in these efforts when possible.

  • Lead and organize due diligence with analyst team
    • Business analysis, industry thesis, competitive landscape, business/pricing model, and financial modeling / deal structuring
  • Assist in deal sourcing
    • Read/review business plans and pitch decks
    • Assess market/company attractiveness to help identify compelling businesses
    • Deal screening: call and/or meet with prospects, evaluate opportunities
    • Documentation: summarize call notes, enter deals into CRM
    • Attend networking/entrepreneurship (particularly URM entrepreneur) events
  • Help MP-Deal Sourcing maintain deal pipeline database
  • Help MP-Deal Sourcing ensure that all information on current and potential investments is updated on a regular basis.
  • Create regular and ad hoc reports for MPs on sourcing and diligence efforts
  • Meet weekly with analyst team
  • Meet monthly with COO and other MPs to discuss sourcing and diligence progress
  • Lead team in presenting potential deals in monthly fund meeting
  • Assist as needed with fund marketing and events

Analyst work on teams of 2-3 to analyze potential investments and conduct due diligence

  • Gather information from the target company and industry experts
  • Research and talk to existing references and customers of the target company
  • Research potential competitors to the target company
  • Conduct background checks on the current management of the target company
  • Perform valuation analysis via modelling
  • Help preparing internal investment memos
  • Meet weekly with analyst team
  • Present potential deals in monthly fund meeting
  • Assist as needed with fund marketing and events

Seeking Investments

If you are currently seeking venture capital investments and are a US-based company that has at least one founder who identifies as Black/African American, LatinX, or Native American (this founder must also have a controlling equity stake in the company), please contact us.