Driving Growth Through Data & AI

David Schweidel is an expert in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His research has garnered numerous awards, including the Gaumnitz Junior Faculty Research Award from the Wisconsin School of Business and the Marketing Science Institute’s Buzzell Award. He has been recognized as a leading scholar by the Marketing Science Institute’s Young Scholar and Scholar programs, and by Poets and Quant’s “Top 40 Under 40.” Based on his research, he has consulted for companies including EBay, HP Labs and General Motors.

Rajiv Garg’s research uses economic and statistical techniques to analyze information flow in digital platforms and networked structures. With his research, Professor Garg has been helping various for-profit, non-profit, and government organizations to develop data enabled digital strategies and public policies. Professor Garg’s research has appeared in academic journals like Management Science, MIS Quarterly (MISQ), Information Systems Research (ISR), Production and Operations Management (POM), Journal of Management Information Systems (JMIS), and various other journals and peer reviewed conference proceedings. His work has received media coverage in Forbes, Fortune, Austin Statesman, Dallas Morning News, Pittsburgh Post-Gazette, Medium, and more.

Ryan Hamilton is an award-winning teacher and researcher, and his research findings have been covered in Harvard Business Review, The New York Times, The Wall Street Journal, USA Today, The Financial Times and CNN Headline News. He has consulted on matters of pricing, branding, and customer experience with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker and trainer on various topics in marketing and decision-making to groups as varied small business owners, lawyers, librarians, accountants, and advertisers. Professor Hamilton co-authored a book and co-hosts a podcast, both called, The Intuitive Customer, which apply the insights from consumer psychology to effectively managing customer experiences. In 2011 he was named one of “The World’s Best 40 B-School Profs Under the Age of 40” in the first ever such rankings by Poets & Quants, an online magazine that covers the world of MBA education.

Anandhi Bharadwaj's research examines the adoption, use, and impact patterns associated with technological change. Her work has made impactful contributions in the areas of business value and impact of information technology, digital business strategies, healthcare technologies, and technology outsourcing. In her dissertation research, she proposed an artificial intelligence (AI) based architecture for dynamic scheduling based on an analysis of cardiac catheterizations in a large hospital in Texas. The hybrid system architecture combined opportunistic planning with reason maintenance.

Omar Rodríguez-Vilá’s primary research focus is forces transforming the practice of marketing. First, he studies how environmental and social sustainability considerations are changing the nature of marketing activities. His work entitled “Competing on Social Purpose” was published in Harvard Business Review on September 2017 and ranks among the most read articles on the subject on HBR. He is currently leading research into how brands communicate societal benefits in social media and into the marketplace practices of antiracist brands. He also studies how firms are evolving their marketing capabilities in order to compete in technology led market environments. His more recent work entitled “Is Your Marketing Organization Ready for What’s Next?” was published in the December 2020 edition of Harvard Business Review. Prior to his career in academia, Dr. Rodríguez-Vilá held leadership positions in marketing at The Coca‐Cola Company including serving as the Global Vice-President of Integrated Marketing Communications and Integrated Marketing Director for Coca-Cola China.

Benn Konsynski arrived at Goizueta Business School following six years on the faculty at the Harvard Business School where he taught in the MBA program and several executive programs. He has published in such diverse journals as Communications of the ACM, Harvard Business Review, IEEE Transactions on Communications, MIS Quarterly, Journal of MIS, Data Communications, Decision Sciences, Decision Support Systems, Information Systems, and IEEE Transactions on Software Engineering.