Health Forum

Jan 31 - Feb 1, 2019

What is the US Healthcare landscape going to look like in 2040? With the dizzying array of trends and disruptions re-shaping the industry, it is impossible for even the foremost experts to know with certainty how the US healthcare market will evolve along key parameters.

You have the exciting opportunity to architect your own unique scenario for what the world of US Healthcare looks like in 2040 by participating in Goizueta’s Healthcare Futuring competition. In partnership with the Goizueta Healthcare Association, this one-of-a-kind event invites teams to develop compelling, plausible scenarios for US Healthcare in 2040 – and to compete for a prize pool of $10,000.

Attend Jan 31 Panel

The Future of HealthcareA futuring, or scenario development, exercise is an advanced strategy tool that practitioners use to focus a team’s vision on long-term, rather than short-term, outcomes. There is no “right answer” intended out of this exercise, because the real future will unfurl in a dynamic, path-dependent way that entails genuine uncertainty. Instead, a futuring exercise is intended to broaden the thinking of participants about what could happen decades ahead. Participants often produce “extreme” scenarios that enrich the group’s collective thinking about what might happen – and detail the drivers of the scenario that would serve as leading indicators for leadership teams, researchers, and legislators to monitor.
The world of US Healthcare in 2018 faces a number of challenges, from escalating costs to technological developments to patient access issues and beyond. Many of us feel passionately about one or more of these issues and study or advocate specific policy choices. Often, though, we are so focused on the next 5 years that we fail to contemplate the fundamental forces that will thoroughly transform healthcare in the longer term.
The Healthcare 20.40 competition offers an opportunity for students to focus specifically on the long-term outcomes of these transformational forces and predict their cumulative effect. In teams of 2-5 individuals, participants will attend optional workshops on scenario development and create a set of materials to submit to a judging panel. The judging panel, comprised of leading thinkers and practitioners from the healthcare field, will select 5-10 teams to formally present their healthcare 20.40 future during a half-day event in February. Three winning teams will be chosen from the finalist pool.

Timeline and event locations

Attend Jan 31 Panel

Prizes

The $10,000 prize pool will be awarded to the top three teams as determined by the judging committee as follows:

  • Winning team: $5,000
  • Second-place team: $3,000
  • Third-place team: $2,000

Equitably divided payments will be made to each individual on the respective winning teams.

Eligibility

All currently enrolled students of Emory University are eligible to participate. This includes:

  • College of Arts and Sciences
  • Oxford College
  • Laney Graduate School
  • Goizueta Business School
  • School of Law
  • Rollins School of Public Health
  • Hodgson School of Nursing
  • School of Medicine
  • Candler School of Theology

All currently enrolled students of the Morehouse School of Medicine and Vanderbilt University are also eligible to participate.

Team requirements

Each team must have at least two and no more than five members. Teams can be formed from students across any of the eligible schools. We will offer networking tools and events to help participants find and form teams.

Teams must register and submit materials for every deadline in accordance with the prescribed timeline. Failure to comply with the required timeline can result in a team's disqualification from the competition.

Registration

Requirements for all Entries & Submissions

Each team is required to submit a Powerpoint deck (maximum 22 slides) with key market characteristics of the US Healthcare market in 2040, a rationale for how these characteristics evolved over time, and some narrative element that depicts what healthcare delivery feels like in 2040. All Powerpoint decks should cover the following:

  • Empirical facts on key market characteristics of the US Healthcare market in 2040 must include:
    • Type and prevalence of healthcare delivery models
    • Type and prevalence of healthcare payment models
    • Access and coverage for the US population
    • US HC cost by major drivers
    • Role and contribution of technology and data
    • Overall health and wellness of the US population
    • Healthcare outcomes
  • Rationale and timeline for how/why/when this evolution occurred
  • Narrative/creative description of what healthcare delivery feels like in your Healthcare 20.40. This section invites creativity and is integral for imparting your team's vision. Could be presented through video, an example case, or other methods of your choice.
The Future of HealthcareA futuring, or scenario development, exercise is an advanced strategy tool that practitioners use to focus a team’s vision on long-term, rather than short-term, outcomes. There is no “right answer” intended out of this exercise, because the real future will unfurl in a dynamic, path-dependent way that entails genuine uncertainty. Instead, a futuring exercise is intended to broaden the thinking of participants about what could happen decades ahead. Participants often produce “extreme” scenarios that enrich the group’s collective thinking about what might happen – and detail the drivers of the scenario that would serve as leading indicators for leadership teams, researchers, and legislators to monitor.
The world of US Healthcare in 2018 faces a number of challenges, from escalating costs to technological developments to patient access issues and beyond. Many of us feel passionately about one or more of these issues and study or advocate specific policy choices. Often, though, we are so focused on the next 5 years that we fail to contemplate the fundamental forces that will thoroughly transform healthcare in the longer term.
The Healthcare 20.40 competition offers an opportunity for students to focus specifically on the long-term outcomes of these transformational forces and predict their cumulative effect. In teams of 2-5 individuals, participants will attend optional workshops on scenario development and create a set of materials to submit to a judging panel. The judging panel, comprised of leading thinkers and practitioners from the healthcare field, will select 5-10 teams to formally present their healthcare 20.40 future during a half-day event in February. Three winning teams will be chosen from the finalist pool.

Timeline and event locations

Attend Jan 31 Panel

Prizes

The $10,000 prize pool will be awarded to the top three teams as determined by the judging committee as follows:

  • Winning team: $5,000
  • Second-place team: $3,000
  • Third-place team: $2,000

Equitably divided payments will be made to each individual on the respective winning teams.

Eligibility

All currently enrolled students of Emory University are eligible to participate. This includes:

  • College of Arts and Sciences
  • Oxford College
  • Laney Graduate School
  • Goizueta Business School
  • School of Law
  • Rollins School of Public Health
  • Hodgson School of Nursing
  • School of Medicine
  • Candler School of Theology

All currently enrolled students of the Morehouse School of Medicine and Vanderbilt University are also eligible to participate.

Team requirements

Each team must have at least two and no more than five members. Teams can be formed from students across any of the eligible schools. We will offer networking tools and events to help participants find and form teams.

Teams must register and submit materials for every deadline in accordance with the prescribed timeline. Failure to comply with the required timeline can result in a team's disqualification from the competition.

Registration

Requirements for all Entries & Submissions

Each team is required to submit a Powerpoint deck (maximum 22 slides) with key market characteristics of the US Healthcare market in 2040, a rationale for how these characteristics evolved over time, and some narrative element that depicts what healthcare delivery feels like in 2040. All Powerpoint decks should cover the following:

  • Empirical facts on key market characteristics of the US Healthcare market in 2040 must include:
    • Type and prevalence of healthcare delivery models
    • Type and prevalence of healthcare payment models
    • Access and coverage for the US population
    • US HC cost by major drivers
    • Role and contribution of technology and data
    • Overall health and wellness of the US population
    • Healthcare outcomes
  • Rationale and timeline for how/why/when this evolution occurred
  • Narrative/creative description of what healthcare delivery feels like in your Healthcare 20.40. This section invites creativity and is integral for imparting your team's vision. Could be presented through video, an example case, or other methods of your choice.

Frequently Asked Questions

A futuring, or scenario development, exercise is an advanced strategy tool that practitioners use to focus a team’s vision on long-term, rather than short-term, outcomes. There is no “right answer” intended out of this exercise, because the real future will unfurl in a dynamic, path-dependent way that entails genuine uncertainty. Instead, a futuring exercise is intended to broaden the thinking of participants about what could happen decades from now. Participants often produce “extreme” scenarios that enrich the group’s collective thinking about what might happen – and detail the drivers of the scenario that would serve as leading indicators to monitor for leadership teams, researchers, and legislators to monitor.

Download Futuring Exercise Materials

No. Often, participants who have a more distant and objective perspective can produce the most compelling scenarios. The optimal make-up of a team members will include team members with a diverse set of industry knowledge and capabilities.

No. Sets of industry “fact-packs” providing overview information are provided to all participants. Participants are certainly allowed to conduct any additional research they find helpful. However, the successful entries will extrapolate forward to provide the most compelling, coherent, and creative vision for how these existing industry characteristics will evolve over time.

Download Fact Pack

Each team will determine how much time to invest in developing its submission materials over the course of the three months the competition will run, but it would be extremely challenging to produce the variety and quality of materials described in the competition requirements in less than 30 hours of team time. The competition has been timed intentionally to allow the December break to be used by teams to finalize their submission materials.

Employers are accustomed to seeing business plan competitions and case competitions within university settings. A futuring competition is much, much less common and will therefore make you distinctive relative to students at other institutions. Even more important, a futuring exercise requires you to immerse yourself in existing facts and trends and develop a unique and well-defined perspective on what the future will look like. These twin attributes of factual command and definitive vision will make you an extremely interesting and knowledgeable interviewee – hence able to stand out in large interview pools within and across institutions.

No. While business and medical acumen can be helpful to a team, the competition is intentionally designed to accommodate participation from all levels of the university by providing a common fact base to all teams. The strongest teams will draw from a variety of different backgrounds and capabilities.

No. While there is a creative narrative component to the submission materials, the most important determinant of success will be the extent to which the team creates a plausible, compelling, and memorable vision for the future of US Healthcare in 2040.

  • Renee Dye, Associate Professor in the Practice of Organization and Management, Goizueta Business School
  • Caroline Meade, 2nd year Health Policy & Management Student at Emory Rollins School of Public Health, Program Graduate Assistant
  • Ellery Wiest, Dual MPH/MBA student, President of Goizueta Healthcare Association