AI in Action: Industry Insights & Networking Series

Friday, February 13, 2026
11:00 A.M. - 2:15 P.M.

Goizueta Business School - GBS 130

About

Emory University Goizueta Business School's MS in Business Analytics program is excited to invite you to the AI in Action: Industry Insights and Networking Series, a one-of-a-kind platform designed exclusively for Goizueta students, faculty and staff, alumni, and industry professionals. This series is a deep dive into the latest AI and machine learning trends, highlighting their real-world applications across various industries.

Journeys into Generative AI

Join us at our next Industry Insights & Networking Series event, “Journeys into Generative AI” on February 13, 2026.

10:45 AM - 11:00 AM	Check-in Location: Goizueta Business School, GBS 130
11:00 AM - 11:10 AM	Welcome/Introduction Event Overview and Agenda
11:10 AM - 12:20 PM:	Journeys into Generative AI Step into the evolving world of AI through the lens of MSBA alumni and industry leaders who are also practicum project sponsors. These leaders have been transforming their data science and analytics teams to include responsibilities for GenAI-based solutions. This event showcases real stories of adaptation and innovation, revealing how alumni and sponsors leverage cutting-edge AI to redefine business strategies and create new value. Engage with thought-provoking presentations that explore the transition from traditional analytics to GenAI-driven solutions, uncovering both opportunities and challenges along the way. A lively panel discussion will delve into the future of AI-powered roles and the skills shaping tomorrow’s business leaders. Industry Speakers: Maralee Sobotka, Sr Director of Machine Learning Engineering and AI, Cox Automotive Shah Ullah, Founder & CEO, Pulp Wen Zhang, Head of Product, Pulp Jaycee Tang, Data Scientist, Cogitate Owden Godson, Machine Learning Engineer, Zillow Group
12:10 PM - 12:50 PM	Panel Discussion and Q&A Moderator: Scott Radcliffe, Managing Director, MSBA Program
12:50 PM - 2:15 PM	Lunch and Networking

Finish the morning with lunch and networking opportunities in the Coca-Cola Commons, an ideal setting to connect with diverse professionals. This event offers you the opportunity to engage in meaningful conversations with our speakers, gain deeper insights into their expertise, and possibly explore future collaborations. Lunch and networking are from 12:50 PM to 2:15 PM.

The Goizueta Business School is located at 1300 Clifton Road NE, Atlanta, GA 30322

Fishburne Visitor Parking – Use this Address for parking: 15 Fishburne Ln, Atlanta, GA 30322

For detailed directions to Goizueta, please click here: https://goizueta.emory.edu/aboutgoizueta/contact/maps_directions.html.

Once you arrive on campus, please park at the Fishburne Parking Deck. Please enter via the entrance on Fishburne Lane. You will find the Visitor entrance to Fishburne Parking Desk as the first entrance to the parking deck on your right side. The map below will hopefully give you an idea of where you are going. Please note that some mapping apps will take you to an employee entrance on N Decatur Rd, which you will not be able to enter.

Upon reaching the venue, proceed through the courtyard towards the arch. The speaker series registration table will be on the 1^st floor, through the first door on the left side of Jenkins Courtyard.

Thank you very much. It will be an exciting event!

Speakers

Maralee Sobotka

Maralee Sobotka is the Senior Director of Data Science at Cox Automotive, bringing over 30 years of multidisciplinary experience across Finance, Operations, Analytics, Consulting, and Technology. She leads teams focused on risk management, pricing and optimization, NLP, machine learning, and predictive analytics, driving strategic decisions and operational efficiency. Maralee also oversees the AI Accelerator, harnessing advances in artificial intelligence to reduce costs, uncover revenue opportunities, and streamline processes. Known for her collaborative, people‑centered leadership, she partners closely with Product, Engineering, and Strategy teams. Maralee is dedicated to innovation, developing talent, and delivering impactful, data‑driven solutions across the automotive industry.
Shah Ullah

Shah is an entrepreneur building systems that make persuasion measurable and accountable. He has worked across education, AI, language technology, and media engagement, with experiences spanning both technical research and business development. He founded Pulp to help institutions better understand how language shapes decisions and public engagement.
Owden Godson

Owden is developing agentic AI platforms using LLMs and the Model Context Protocol. He has co-founded three companies, built government systems for over 1 million Tanzanian users, developed global payment platforms, and created agricultural tech training more than 22,000 farmers. He earned his MS in Business Analytics from Emory University in 2024.
Wen Zhang

An Emory MSBA alum, Wen leads product strategy and product-market fit at Pulp, focusing on turning research into products people adopt and trust. He previously worked as a Senior Data Scientist at Home Depot and holds an M.S.Ed. in mental health counseling from the University of Pennsylvania. His work sits at the intersection of data, human behavior, and product design.
Jaycee Tang

Jiayue Tang is a Data Scientist at Cogitate and a 2025 graduate of Emory Goizueta MSBA. She works on building machine learning and agentic AI solutions that make it into production. Her current focus is on multi-agent systems and automated workflows in real-world FinTech applications, with the goal of boosting efficiency and reducing the number of tasks humans wish robots would handle for them. When she’s not designing AI agents to collaborate better than most teams, she’s figuring out how to make complex systems simpler, faster, and a little smarter than yesterday.