Maggie Niehaus is a first year MBA student at Goizueta Business School. An Atlanta native, Maggie graduated from Wake Forest University with a degree in English and Journalism before moving back home to Atlanta. For the past several years, she has worked in the digital paid media practice at Edelman, managing digital advertising campaigns across channels like search, social media, display, and mobile. She developed advertising strategies for clients in a variety of industries, aligning with business goals, tracking key performance indicators, and developing reports inclusive of a variety of data sources. Now at Goizueta, Maggie is concentrating in brand management and strategy.