Andrews’ research on digital marketing and field experiments has been published in a number of leading journals including Marketing Science, Management Science, Journal of Marketing, Strategic Management Journal, and Harvard Business Review.
PhD in MarketingTemple University
Emory Experts - Why Companies Invest in Local Social Media Influencers
Companies seek local influencers to pitch products. Even though most influencers amass geographically dispersed followings on social media, companies are willing to funnel billions of sponsorship dollars to multiple influencers located in different geographic areas, effectively creating sponsorships that span cities, countries, and in some cases even, the globe.
Understanding the influence of mobile promotions
Michelle Andrews, assistant professor of marketing, and coauthors Jody Goehring (RetailMeNot), Sam Hui (U Houston), Joseph Pancras (U Conn), and Lance Thornswood (JCPenney) cull together divergent streams of research to provide a framework to better understand how mobile promotions influence the in-store shopping behavior of consumers.
Mobile advertising and crowded locations
As marketers look for new ways to target consumers on their smartphones, they are capitalizing on the ability to use location for mobile advertising. Today, retailers send mobile coupons and alert shoppers to sale items as they roam the aisles of the store.
A Focus on BDI Research
Faculty from various disciplines apply aspects of behavioral research to their work. Learn more about key research happening in this area.