Participate in a class simulation with Omar Rodriguez-Vila, Professor in the Practice of Marketing ; Academic Director of Education, The Roberto C. Goizueta Business & Society Institute.
In this class we will explore the threats and opportunities associated with competing on social impact. What role should brands have on the problems facing society today? Beyond being a responsible corporate citizen, could brand leaders find growth in social impact work? You can expect to work in small groups, be asked to participate, and learn about up-to-date research on the topic.
We will close the class simulation with closing remarks from our Deans and student leaders. You won't want to miss this!
Super Week Opening Act: Virtual Application Overview