Biography
Prior to coming to Emory University, Dr. Jagdish Sheth was the Robert E. Brooker Professor of Marketing at the University of Southern California and the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois. He was also on the faculty of Columbia University and MIT.
Also known as "Jag," Dr. Sheth has published more than 350 research papers and books in various areas of marketing, including consumer behavior, multivariate methods, competitive strategy, relationship marketing and more recently, marketing for emerging markets.
Dr. Sheth is an American Psychological Association Fellow and past President of the Association for Consumer Research (ACR). He is also a Fellow of the American Marketing Association and the Academy of Marketing Science. Among his past and present accolades, Dr. Sheth was the recipient of the Viktor Mataja Medal from the Austrian Research Society in Vienna (1977) and the 1989 Outstanding Marketing Educator Award from the Academy of Marketing Science. In 1991 and again in 1999, Dr. Sheth was also recognized as the "Marketing Educator of the Year" by Sales and Marketing Executives International (SMEI).
Dr. Sheth is the recipient of all top four academic awards bestowed by the American Marketing Association (AMA). These include the PD Converse Award for Marketing Theory (1998), Charles Coolidge Parlin Award for Marketing Research (2004), the Richard D. Irwin/McGraw Hill Marketing Educator Award (2004) and the William L. Wilkie "Marketing for a Better World” Award (2014). In 1996, he was elected to be the Distinguished Fellow of the Academy of Marketing Science. Subsequent honors include the Outstanding Leadership Award by the AMA Foundation in 2002 and the Global Innovation Award and Marion Creekmore Award, both from Emory University. Over the last 3 decades, Dr. Sheth has received more than 30 awards as a thought leader in marketing, consumer behavior and emerging markets.
Education
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Ph.D.University of Pittsburgh1966
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MBAUniversity of Pittsburgh
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BComUniversity of Madras
Media Appearances
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May 17, 2017Economic TimesSheth’s take on what products and categories are headed for the scrapheap, truth in marketing, and more.
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February 17, 2017Industry WeekMany companies are struggling with establishing sustainable supply chains because of their unproductive attempts at enforcement through leverage.
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July 14, 2017Forbes IndiaStand out by creating a consumer brand for the industrial commodity and brand the product in a way that makes it familiar to the user.
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Marketing guru Jagdish Sheth & Devendra Chawla discuss why companies in India are kidding themselves
September 7, 2016The Economic Times of IndiaOne of the big lessons we've learned is we've lost control of the brand in the social media age. Consumers influence the brand and even marketers don't control but merely influence the brand. And yet the marketer's job continues to be more relevant and increasingly complex, since he still has to decode what the consumer really feels. In your opinion who controls the brand? -
August 23, 2016Live Mint“Every decade or so, management invents or discovers a new paradigm or framework. Design is the latest one of those.... It’s very similar to the movement on quality we had in the 1980s,” says Jagdish Sheth, a professor of marketing at Emory University’s Goizueta Business School, and a noted corporate strategist.
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August 10, 2016The Economic Times of IndiaProfessor Jagdish Sheth, Charles H Kellstadt professor of marketing at Emory University, Goizueta Business School recently met close friend and sometime co-presenter Devendra Chawla, group president, Food FMCG, Future Group in Mumbai. In an exclusive for BE, they discuss Trump, nationalism and the possible fallout on India.