Emory Marketing Analytics Center

Faculty & Research

Emory Marketing Analytics Center

USING DATA TO CREATE KNOWLEDGE

Over the last generation, the marketing function has been transformed by the increasing availability of data, technology, and analytical tools. The hot techniques have ranged from multivariate statistics, neural networks, data mining, and machine learning. Despite the buzz words, our faculty is about helping companies make better decisions.

OUR RESEARCH FOCUS

Our faculty brings a more nuanced approach to helping organizations make better decisions. In addition to advanced statistical and mathematical techniques, we build models based on psychological theory and design decision support tools that can help accomplish strategic goals.

Analytics Faculty

Staff

Research Initiatives

New (and evolving) platforms for communicating research in a practical and enjoyable manner are of particular note to the EmoryMAC team. It's an attempt to show what's possible while avoiding too much academic and technical detail.

RESEARCH SPOTLIGHT

Meeting
Atlanta Business Chronicle

Customer behavior should play a bigger role in the value of a company

Assistant Professor Dan McCarthy is on the leading edge of research utilizing a new customer-based corporate valuation (CBCV) methodology. This method uses unit economics to calculate the financial value of subscription businesses.