Over the last generation, the marketing function has been transformed by the increasing availability of data, technology, and analytical tools. The hot techniques have ranged from multivariate statistics, neural networks, data mining, and machine learning. Despite the buzz words, our faculty is about helping companies make better decisions.
USING DATA TO CREATE KNOWLEDGE
A major mission of the Marketing Analytics Center is to create and disseminate cutting edge knowledge. The Marketing Analytics Center fosters knowledge development through research partnerships that combine faculty and doctoral student technical expertise with interesting real world applications from a range of organizations. One of the Center’s current initiatives is to broaden, extend and publicize several of partnerships. The goal of these partnerships is to create insights that directly benefits firms and expertise that makes Emory an intellectual center for specific topics. Work product includes a series of White Papers that emphasize practical insights generated through advanced methodologies. These projects focus on a topics ranging from branding to human analytics.
OUR RESEARCH FOCUS
Our faculty brings a more nuanced approach to helping organizations make better decisions. In addition to advanced statistical and mathematical techniques, we build models based on psychological theory and design decision support tools that can help accomplish strategic goals.
New (and evolving) platforms for communicating research in a practical and enjoyable manner are of particular note to the EmoryMAC team. It's an attempt to show what's possible while avoiding too much academic and technical detail. Through our Fanalytics Podcast, we communicate our findings regarding fandom and what it takes to attain the world's most passionate, loyal consumers.