Over the last generation, the marketing function has been transformed by the increasing availability of data, technology, and analytical tools. The hot techniques have ranged from multivariate statistics, neural networks, data mining, and machine learning. Despite the buzz words, our faculty is about helping companies make better decisions.
Emory Marketing Analytics Center
USING DATA TO CREATE KNOWLEDGE
OUR RESEARCH FOCUS
Our faculty brings a more nuanced approach to helping organizations make better decisions. In addition to advanced statistical and mathematical techniques, we build models based on psychological theory and design decision support tools that can help accomplish strategic goals.
Atlanta Business Chronicle
Customer behavior should play a bigger role in the value of a company
Assistant Professor Dan McCarthy is on the leading edge of research utilizing a new customer-based corporate valuation (CBCV) methodology. This method uses unit economics to calculate the financial value of subscription businesses.
February 19, 2019
November 21, 2018
January 29, 2018
January 2, 2018