The Design Thinking for Business Innovation executive education course shows you how to utilize design thinking principles to push past old ways of thinking and operating. Learn the power of prototyping, ideation, and empathy-building to create customer-centric solutions. You will participate in interactive team-based exercises led by design thinking practitioners that challenge the way you think, act and innovate. Go to the cutting edge and beyond the competition by putting theory into action.
PROFESSIONAL DEVELOPMENT
COMMAND INNOVATION
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Number of Sessions
In-Person -
Number of Hours
9:00 a.m. - 5:00 p.m. each day -
Course Investment*
The course fee covers program materials, parking, and includes breakfast, lunch, mid-morning/mid-afternoon break snacks, and all-day hot/cold beverage service.
Professional Development Goals
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Empathy Building
Learn how to put yourself in the shoes of your audience to better understand and then solve a problem. -
Solution Testing
Learn the importance of iteration and testing to make sure the answer you get is the right one. -
Challenge Framing
Learn how to best communicate what the problem is and your approach to solving it.
Design Thinking for Business Innovation
Participant Insights
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Founder, FFITT Health Global
Efosa Guobadia
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Co-Founder, Mixtroz
Ashlee Ammons
How it Works
Go Deep In Design Thinking
Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact, problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.
In two days, we take mid- to upper-level managers from understanding design thinking as a concept to applying it to break down, rethink, and solve complex problems. Design thinking practitioners will lead participants through segments of the program to put theory into action. Leave with actionable skills you can apply immediately. This course applies to our Certificates in Strategy and Innovation and qualifies as an elective for Leadership and Excellence in Business Certificates.
In two days, we take mid- to upper-level managers from understanding design thinking as a concept to applying it to break down, rethink, and solve complex problems. Design thinking practitioners will lead participants through segments of the program to put theory into action. Leave with actionable skills you can apply immediately. This course applies to our Certificates in Strategy and Innovation and qualifies as an elective for Leadership and Excellence in Business Certificates.
How it Works
Innovative Problem Solving
Faculty Spotlight

Adjunct Faculty & Product Innovation Officer, Deluxe Corporation
Learn from an Innovation Leader
Scott Sanchez is an innovation leader, with extensive experience in innovation, product management and design, and a history of making simple, yet impactful products and experiences that delight customers. He also serves as an adjunct faculty member for Emory Executive Education at Goizueta Business School. He has brought a customer-driven approach to innovation to organizations of all sizes across many industries to help invent and reinvent products and experiences to create sustainable growth, while unleashing innovators along the way.
Certificate Eligibility
Design Thinking for Business Innovation is applicable to the Strategy and Innovation Certificate, the Roberto C. Goizueta Leadership Certificate, and the Certificate in Business Excellence. For more information, please reach out to Learning Advisor, Tammie Long.
Special Pricing
*Emory Executive Education offers special pricing for select constituents:
o Goizueta Business School Alumni/Faculty/Staff
o Emory University Alumni/Faculty/Staff
o Government and Non-Profit
o Veterans
o Group/Multiple
o Custom Clients
Please contact us for more information about our special pricing or to receive your code before you register. Codes cannot be combined.
o Goizueta Business School Alumni/Faculty/Staff
o Emory University Alumni/Faculty/Staff
o Government and Non-Profit
o Veterans
o Group/Multiple
o Custom Clients
Please contact us for more information about our special pricing or to receive your code before you register. Codes cannot be combined.