The Design Thinking for Business Innovation short course shows you how to utilize design thinking principles to push past old ways of thinking and operating. We will show you the power of prototyping, ideation, and empathy building to create customer-centric solutions. You will participate in interactive team-based exercises that challenge the way you think, act, and innovate. Go to the cutting edge and beyond the competition.
Course LengthMarch 10-11, 2020 at Goizueta Business School
Typical Class SizeFor mid- to upper-level managers
Course InvestmentBreakfast and lunch included
HOW IT WORKS
In two days, we take mid- to upper-level managers from understanding design thinking as a concept to applying it to break down, rethink, and solve complex problems. Join us and experience what design thinking can do and how it can transform your business. Leave with actionable skills you can apply immediately. This course applies to the C-Suite Certificate with concentrations in Strategy, Change Management or Business Analytics and qualifies as an elective for the C-Suite, Leadership, and Advanced Certificates.
Empathy BuildingLearn how to put yourself in the shoes of your audience to better understand and then solve a problem.
Solution TestingLearn the importance of iteration and testing to make sure the answer you get is the right one.
Challenge FramingLearn how to best communicate what the problem is and your approach to solving it.
GO DEEP IN DESIGN THINKING
Explore the importance of iteration in the innovation process, engage in an interactive team-based exercise in design thinking, solve an unfamiliar problem to better understand and apply design thinking concepts, and apply all that you’ve learned in a high-impact problem-solving activity. In this course, you’ll dig into the strategy and principles of design thinking. Finish feeling ready to solve any problem back at the office.
STEP UP YOUR SKILLS
Learn from an Innovation Leader
Scott Sanchez is passionate about building business innovators. He has extensive experience in product management, innovation, and design, and a history of making simple and impactful products that delight users.