Online Workshop Delivery: October 7 & 14, 2020

Crafting Communication for Influence & Impact (C2I2)


Give your stakeholders the confidence and clarity to make decisions and take action. Learn to share your insights in a way that lets the audience absorb both the stated recommendation and everything behind it. In this course, you will be provided with our proprietary “5-S Model of Influential Communication” that will help you change the thinking of the audience in ways that will alter their decisions and actions as well as give them motivation to act with the appropriate level of urgency.
  • Number of Sessions

    Online: October 7 & 14, 2020
  • Number of Hours

    9 a.m. - 12 p.m. Eastern
  • Course Investment*

    Includes 20% Career Booster discount

Course Takeaways

  • Connect the Story to the Strategy

    Communication should tell the story we need in order to move the audience to decide and act accordingly. Develop a comprehensive strategy for your communication to ensure you achieve your desired result.
  • Let the Story Drive the Slides

    Slides play an intentional role in directing and holding the audience’s attention. Use the storyboard tool as a device to organize the story and the team.
  • Craft Slides to Promote Understanding

    Slides are not merely pages waiting for content. Learn how to make the appropriate trade-offs between using text, concept visuals, tables, and quantitative charts to ensure your message is delivered clearly and persuasively.

Influence Your Audience

Through examples, group work, and coaching, you will learn how to craft influential communications that give your audience the clarity and confidence to make decisions and take action.

How It Works

This online course will deliver 6 hours of interactive “classroom” learning (9:00 a.m. -12:00 p.m. each class day). You will complete some pre-work in advance of each “classroom” session.
  • Set the Communication Strategy

    Define the communication goals and develop the strategy to achieve them including conducting audience analysis, making format choices, and finalizing the focus and mix of communications required.
  • Scaffold the Story

    Create the structure for the story, draft the storyline, and sketch the prototypical slides and navigation.
  • Create the Slides

    Design the slide template and make intentional trade-offs between slide content options of text, concept visuals, tables, and quantitative charts.
  • Stress-test the Communication

    Ensure message clarity by making sure that the thoughts and language are articulated as intended; edit, edit, edit, and ensure a cohesive, well-crafted document is the result.
  • Showtime! Practice and Engage

    Remember that the delivery is just as important as the content. Connect with your audience by authentically communicating content with a high level of authority, energy and commitment.

Featured Instructor

Lynne Segall
Associate Dean of Goizueta IMPACT & Senior Lecturer in Organization & Management

Lynne Segall

Lynne Segall is a Lecturer at Emory University's Goizueta Business School. After spending 15 years with Accenture, where she served as Director of Talent and Organization Offering Development, Segall joined Goizueta Business School in 2015 as the Associate Dean for Goizueta IMPACT, the experiential learning program in which student teams provide consulting services to a real-life client. She earned her undergraduate degree from Northwestern University and an MBA from Goizueta in 1999.

Featured Instructor

Patrick Noonan
Professor Emeritus in the Practice of Information Systems and Operations Management

Patrick Noonan

Patrick Noonan teaches decision analysis, a field that draws on both past wisdom and today’s analytical methodologies of economics, psychology, statistics, sociology, and engineering. The result? Refined and relevant prescriptions for improving decision-making. Its broad applicability in business, professions, health sciences, politics, and life is one reason Patrick remains current with what’s now in those areas, so that he can help leaders better decide what’s next. He has lectured at universities worldwide – from Shanghai to Helsinki to Montevideo – and infuses that global perspective into the courses he delivers at Emory. Beyond the classroom, Patrick teaches the “craft skills” of consulting and problem-solving through workshops. Participants benefit from his real-world experience as a management consultant and the knowledge he gleans from disparate clients like the CDC, Greenpeace USA, and Microsoft.

High Impact Communications that get Results

Today’s top executives influence stakeholders through well-crafted communications that provide the clarity and confidence to move forward. This course is ideal for executives seeking to increase their overall impact.

Special Pricing

*Emory Executive Education offers special pricing for select constituents.

20% Career Booster Discount
Professional development is more important now than ever. But many professionals face shrinking organizational resources, and Emory Executive Education wants to ensure broad access to new knowledge and skills to prepare professionals to tackle the "next normal." We are offering a limited time 20% Career Booster discount to all participants in select courses through December 2020. This reduces the typical course investment from $2,250 to $1,800. See our website for eligible courses and workshops. This discount may not be combined with other discounts.

Goizueta Business School Alumni/Faculty/Staff
Emory University Alumni/Faculty/Staff
Government and Non-Profit
Custom Clients

Organizations are also eligible for a group pricing package for sending multiples participants through our in-person and online programs over the course of a year. Please contact us for more information about our special pricing or to receive your code before you register.

As a special offer for those who have participated in the Structured Problem Solving or How to Approach Problems Like a Management Consultant courses, you may enter the code HTA2020 to receive 30% off of the original workshop price of $1000. Please note that discounts may not be combined

Want to know more?

Please speak with Lauren Flamer, a learning advisor, or call 404-727-2200 to learn more about this course and discover what Emory Executive Education can do for you.