Social media and the road to 2020
It was supposed to be a summit to discuss social media with lawmakers, political campaigners and social media gurus. But never missing an opportunity to take a swipe at Silicon Valley, President Trump unleashed on the tech industry at the White House’s Social Media Summit.
“Trump delivered his diatribe against Facebook, Google and Twitter — charges of political bias that all three companies long have denied — at an event at the White House featuring Republican lawmakers, GOP campaign strategists and social media meme-makers, a move that led some critics to express dismay that the president aimed to use the policy summit as a reelection push.” - July 11, Washington Post
- But will social media play the role it did in previous elections?
- Has the fad faded or accounts, influencers, followers and friends still as vital as ever?
- And what have we learned from the past election about account data being used to sway voters?
There’s still a lot to know, and that’s where we can help.
David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. He’s an expert in the areas of social media and is available to speak with media – simply click on his icon to arrange an interview.