Earlier this week, Equifax announced a second breach of customer's personal data. That brings the total number of people who have had their personal information either seen shared or stolen to a whopping 145.5 million. To put that into perspective - that's the collective populations of Georgia, California, Texas, New York, Florida, Illinois, Pennsylvania, and Missouri combined. Goizueta Business School Expert Kevin Crowley says competitors could take advantage of this drop in confidence but don't look for another firm to swoop in and try to purchase Equifax at a low price.

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