Tune In and Learn from our Experts - The Science of Decision Making

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Did you know the average adult makes more than 35,000 decisions each day?

The Science of Decision Making is the most recent episode available on The Goizueta Effect podcast.

Emory University's Goizueta Business School Professor Ryan Hamilton shares how a better understanding of the human mind can help you make the best decisions in your own life – and position your products, services, and teams for growth.

On the podcast you’ll find out more about:

  • Grounding Tenets: The 4R’s of Decision Making
  • How Cognitive Resources Impact the Decision-Making Process
  • The Mental Load of COVID
  • Importance of Reference Points for Businesses
  • Halo Effects:

                          Impact on Perceived Prices and Satisfaction Levels

                          Impact on Satisfaction Levels

                          Impact on Individual Perception

  • Does Hamilton’s Research Influence His Behavior?

The link to the podcast is attached below and if you are a reporter interested in learning more about Ryan Hamilton’s research – we’re here to help.

Ryan Hamilton, associate professor of marketing at Emory’s Goizueta Business School. He is available to speak with media regarding brands and brand reputation – simply click on his icon to arrange an interview.