Apple continues to shine atop the Forbes Most Valuable Brands List

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It’s a list that reads like the uniform of a NASCAR pit-crew. The top names and logos of some the most popular and well-known companies in the world.

And this year, it’s once again Apple sitting on top of the list of Forbes World’s Most Valuable Brands.

Rounding out the top 10 were also some of the heaviest hitters and most well-known names in the market.  Here’s the list.

1.    Apple

2.    Google

3.    Microsoft

4.    Amazon

5.    Facebook

6.    Coca-Cola

7.    Samsung

8.    Disney

9.    Toyota

10. McDonald’s

Now building a bran in not easy. And one bad news story or misstep can taint a brand forever – just ask British Petroleum or the Weinstein Company.

So, what does it take to build, maintain and preserve a brand for decades? It’s not as easy as you might think. If you’re covering or curious let one of our experts help.

Professor Ryan Hamilton is a consumer psychologist, whose research investigates shopper decision making. In particular, he is interested in how brands, prices and choice architecture influence decision making at the point of purchase.

Ryan is available to speak with media regarding brands and brand reputation – simply click on his icon to arrange an interview.