Katharine Sharpstone is a first year MBA student at Goizueta Business School and a graduate of Princeton University with a major in sociology. Prior to business school, she worked at Creative Artists Agency in their hospitality division as a sales manager. By selling client entertainment events and sport packages to her corporate clients, she experienced firsthand what drives a customer to make a purchase. Most recently, she spearheaded sales for the NBA All-Star game working across different functions including events and operations. Katharine is looking to transition into a marketing strategy role and is concentrating in marketing analytics and strategic decision analysis.